Agreement to represent The Wine Group brands in Canada
TORONTO, April 25, 2013 /CNW/ - Corby Distilleries Limited and The Wine Group LLC announced today that they have entered into an agreement providing Corby the exclusive rights to represent The Wine Group brands in Canada for the next five years, effective as of April 1, 2013 in Quebec and May 15, 2013 for all other provinces.
Under the agreement, Corby will represent all The Wine Group brands, including Cupcake Vineyards, Big House Wine Co., Cocobon, Concannon Vineyard, Grayfox Vineyards and Mogen David Wine Co. The portfolio, which is primarily positioned in the growing market for premium wine brands sourced from the world's most important growing regions, offers strong diversity in style and price points relevant for today's millennial wine consumer.
"We are delighted to partner with The Wine Group in Canada and excited to work on these dynamic brands. Their range effectively doubles our wine market share and provides an excellent complement to our existing successful premium wine portfolio that includes Jacob's Creek, Stoneleigh, Graffigna, and Campo Viejo. This important agreement reinforces our position as a key supplier in both premium spirits and wine", said Patrick O'Driscoll, Corby's President and Chief Executive Officer.
"We are excited to align with Corby, who shares our passion for delivering unbeatable brand value and continuous innovation to consistently exceed our customer's expectations. We look forward to taking the premium wine brands of The Wine Group to new levels of success in the dynamic and important Canadian market," said Fritz Lance, The Wine Group's President of International and Alliances.
"The Wine Group's decision to entrust us with their brands is a recognition of the increasing expertise that Corby has built in this sector," added Mr. O'Driscoll.
About Corby
Corby is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka and McGuinness liqueurs. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, Mumm champagne, and Jacob's Creek, Wyndham Estate, Stoneleigh, Campo Viejo and Graffigna wines. Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada in both 2012 and 2013. The existing Voting Class A Common Shares and Non-voting Class B Common Shares of the Company are traded on the Toronto Stock Exchange under the symbols CDL.A and CDL.B, respectively. For further information, please visit our website: www.corby.ca.
About The Wine Group
The Wine Group is a leading producer and marketer of table wines in the United States. Founded in 1981 and based in California, The Wine Group is the world's third largest wine producer by volume and the world's most cost- and carbon-efficient vintner. The Wine Group's global portfolio includes Cupcake Vineyards, Big House Wine Co., Cocobon, Concannon Vineyard, Grayfox Vineyards, Mogen David Wine Co. and many other brands.
This press release contains forward-looking statements, including statements concerning possible or assumed future results of Corby's operations. Forward-looking statements typically are preceded by, followed by or include the words "believes", "expects", "anticipates", "estimates", "intends", "plans" or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and, as such, the Company's results could differ materially from those anticipated in these forward-looking statements. Accordingly, readers should not place undue reliance on forward-looking statements. All financial results are reported in Canadian dollars.
Image with caption: "Patrick O'Driscoll, Corby's President and Chief Executive Officer (left), and Fritz Lance, The Wine Group's President of International and Alliances (right). (CNW Group/Corby Distilleries Limited)". Image available at: http://photos.newswire.ca/images/download/20130425_C8693_PHOTO_EN_25997.jpg
SOURCE: Corby Distilleries Limited
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