CORE® Hydration Partners with Ellie Goulding on Multimedia, Cross Platform Campaign
International Music and Fitness Phenomenon Joins Forces with The Fastest Growing Hydration Brand, for 2017 #TrueToTheCORE Campaign
LOS ANGELES, May 23, 2017 /PRNewswire/ -- CORE® Nutrition, purveyors of CORE® Hydration premium pH-balanced bottled water, and CORE® Organic, the USDA Organic low calorie, fruit-infused beverage, announces a partnership with musical sensation Ellie Goulding for their #TrueToTheCORE brand campaign launching this spring.
The CORE brand is centered around being true to the core, from providing perfectly pH-balanced water that works in harmony with your body's natural pH levels to encouraging people to follow their passions as part of their overall wellness. In line with this, the #TrueToTheCORE campaign inspires fans to be true to their body, as well as to what drives them, just as Ellie does with her music, fitness and lifestyle. Ellie Goulding is the latest celebrity investor to join CORE's elite lineup of Hollywood partners, including Katy Perry, Adam Levine, Becky G, Diplo, Juicy J, Max Martin and Karlie Kloss.
"Knowing that Ellie was already a fan of CORE and what the brand stood for made the partnership a natural extension" said Eric Berniker, CMO of CORE Nutrition. "She is unabashedly genuine and driven, and is always game to put in the hard work in order to achieve success, whether that be in the gym, on stage, or in the studio," he continues. "Ellie is real… a true individual. Her music has become a global phenomenon, and she has become just as known for her impressive fitness routine and confidence."
"The #TrueToTheCORE campaign highlights how CORE hydrates Ellie's life, powering her through performances and gym sessions, fueling late nights spent recording, and keeping her glowing on the red carpet. Through the campaign, we hope to inspire consumers to chase their passions and live a balanced, healthy life. Given Ellie's passion for music, wellness, and style, she is an ideal partner for us."
"I discovered CORE when I was touring the US last year and loved it. It's been my go-to water ever since," exclaims Ms. Goulding. "I also love that CORE's larger mission is to inspire people to be true to themselves. I am excited to be part of the CORE family and further motivate others to lead a healthy balanced life, something I aim to do."
In just over two years, CORE Hydration has taken the market by storm, resonating with consumers across the country. The iconic CORE Hydration brand is already the third largest premium bottled water in the convenience channel and fourth across all channels, boasting impressive 189%+ year over year growth. CORE Hydration's #TrueToTheCORE campaign will feature print and digital advertising components with leading consumer publications such as Cosmopolitan, ELLE, Us Weekly, and Shape, social media integration across Instagram, Facebook and Snapchat platforms, out of home in multiple markets, and a retail and social media sweepstakes to win a workout with Ellie Goulding.
Beginning June 2017, participants can enter to win by following @core, in which they will be directed to a landing page on www.core-hydration.com, and prompted to enter their email address, name, number, and mailing address.
For more information, please visit www.core-hydration.com and follow CORE Nutrition on Facebook (/CoreHydration), Instagram (@core), and Twitter (@COREdrinks).
About CORE Nutrition, LLC.
A health and wellness company founded in 2015 on innovative design and science, CORE® Nutrition is the maker of CORE® Hydration premium bottled water and CORE® Organic fruit infused beverages. CORE Nutrition was founded by beverage industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®. CORE Hydration is a new premium bottled water that is perfectly balanced to work in harmony with your body's natural pH. Through a unique process, CORE Hydration is ultra-purified and balanced with electrolytes and minerals to achieve your body's "perfect pH" of 7.4. Available in 20 oz., 30 oz. and 44 oz. wide mouth closure PET and a 24 oz. sports-cap PET, as well as a 16.9 oz. six-pack, CORE's revolutionary contoured bottle is 100% recyclable and BPA free. The company's second product, CORE Organic fruit infused beverages, is delivering what consumers have been thirsting for but unable to find, an organic, low calorie and great tasting beverage. In addition to being USDA Certified Organic with only 5 calories per serving, they are also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains the same amount of antioxidants as a ¼ - ½ cup serving of blackberries or cherries. CORE's A-list brand ambassadors include Adam Levine, Becky G, Diplo, Ellie Goulding, Juicy J, Karlie Kloss, Katy Perry, and Max Martin. CORE brands can be found at leading retailers such as 7-Eleven, Circle K, Wawa, Albertsons, Kroger, Safeway, Walgreen's, CVS and Target. For more information and to find a retailer near you, visit www.core-hydration.com.
SOURCE CORE Nutrition, LLC
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