Corey Rebrands Grande Communications for Greater Growth
New Position Emphasizes Texan's Broadband Company's Personal Touch in a Big Way
WATERTOWN, Mass., June 28, 2011 /PRNewswire/ -- Corey McPherson Nash (Corey), a leading national branding and design firm based in Boston was selected to rebrand Grande Communications, an independent Texas-based broadband communications company that provides a full-suite of digital cable, Internet and phone service for residential and business customers.
Corey captured the essence of the Grande Communications through an expansive and thoughtful rebranding project that included branding, messaging, identity and the redesign of the corporate website- mygrande.
Over the past ten years, Grande has built a robust business on the Texas principals of quality products and customer service. The brand was challenged as the marketplace became highly competitive with the entree of larger, national companies.
Corey's rebranding strategy created "a category of one," repositioning Grande as the only broadband communications company born in Texas, offering greater flexibility and reliability than its competitors. Central to Corey's strategy was redesigning the corporate website mygrande and creating a new corporate identity. Both now clearly reflect Grande's genuine, honest and straightforward Texas personality.
"Corey's rebranding of Grande conveys our position in the marketplace as the only broadband business in the state built on a Texas heritage," said Matt Murphy, President and COO, Grande Communications. "We provide greater value and more flexibility combined with a deep understanding of Texas customers. Corey, known for their leading edge branding work, crystallized our brand position, introduced a fresh identity that differentiates us in the market and developed a new corporate website that delivers an exceptional online customer experience."
About Corey McPherson Nash
Corey McPherson Nash (Corey) Corey McPherson Nash, a national branding and design agency, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
About Grande Communications
Grande Communications, mygrande is a Texas-based broadband communications company that offers a full suite of Internet, TV and Phone services. Like the Texans we serve, we're proud of our independent, 'can do' attitude that has enabled us to serve of 140,000 customers big and small across Texas.
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SOURCE Corey McPherson Nash
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