Corinne Grousbeck Joins Gemvara as Brand Strategist

BOSTON, July 8, 2011 /PRNewswire/ -- Gemvara, Inc., the online retailer of customer-designed fine jewelry, today announces that Corinne Grousbeck will assume the role as an advisor to CEO Matt Lauzon, as the company sets out to expand its national presence.  Her expertise as a marketing executive at Saatchi & Saatchi, along with her relationships within the fashion, media and marketing industries, will aid Gemvara as it continues on its path of becoming the largest user-generated online jewelry company.

The new position marks Grousbeck's first advisor role with a privately held company; she will be actively involved in growing the Gemvara brand and will manage the development of national jewelry "ambassadors" and unique fashion, athletic and lifestyle collaborations.

In addition to her admired fashion style, Grousbeck is well-known for her philanthropic work as a non-profit consultant for the past 20 years, having single-handedly raised millions of dollars by elevating charities' awareness through successful messaging campaigns.  Organizations with a global reach, such as Perkins School for the Blind, Children's Hospital Boston's "Children's Hospital Trust" Fund and the Isabella Stewart Gardener Museum have all benefitted from her marketing savvy.  She recently received the New England Women's Leadership award for her efforts.

"Corinne presented us with incredible ideas and insight relating to consumer habits and marketing," said Gemvara CEO Matt Lauzon. "She is a driving force that will help us launch new initiatives and align us with likeminded individuals and organizations to further strengthen our relationships with consumers. In similar fashion to what she's done for the non-profit industry, I feel confident that Corinne is going to increase our brand exposure and get us to a place where we are delivering high quality jewelry and a personalized experience to the widest audience possible," he added.

About Gemvara

Gemvara (Gemvara.com) is an online retailer of fine jewelry that offers a virtually unlimited selection of designs through its unique technology platform. More than 1,500 original designs can be customized by the shopper -- he/she can mix-and-match from 26 gemstones and 8 precious metals -- resulting in millions of design possibilities for gemstone engagement rings, wedding bands, men's rings, stackable rings and more.  Each piece is handcrafted in the U.S. using just-in-time manufacturing to produce every piece, made-to-order. 

SOURCE Gemvara, Inc.