Corporate Trade Leader Active International Selects MediaBank to Unify Print and Electronic Media Procurement

CHICAGO, Feb. 16 /PRNewswire/ -- MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies, announced today that it has been selected as the new provider of media buying, tracking and reporting software for Active International, the nation's best-known corporate trade firm.  

The global leader in corporate trade for over 25 years, Active converts excess and other assets, such as inventory or real estate, into high quality media, marketing and operating solutions. The company services global brands across more than 40 categories and places more than $1 billion in media annually.

MediaBank's O|X and A|X Suites are uniquely equipped to handle Active's cross-platform needs.  MediaBank O|X enables media firms to manage every part of the media buying lifecycle for print, digital (both Web-based and emerging media), out of home, TV (network, spot and cable), radio and direct response.  MediaBank A|X, which tightly integrates with O|X, tracks, analyzes and reports on historical and in-flight media campaigns, providing comparisons of key performance indicators as well as daily updates, comprehensive reporting and centralized management.

"MediaBank's products are highly advanced. MediaBank's O|/X and A|/X are strong processing and research tools which will allow us to enhance our media buying capabilities and provide additional value to our clients," said Alan Brown, Executive Vice President, Worldwide Media.

"MediaBank's O|X and A|X Suites, like its other agency software, are progressive, 21st Century solutions to the ad industry's business needs.  We're gratified that Active International has identified the value in our products—so much so that those products will now become Active's central media applications," said Gordon Cohen, Executive Vice President, Technology for MediaBank, L.L.C.  

"After more than a year of consideration, the Active International team determined that MediaBank was best qualified to deliver on our selection criteria," said Lou Petreski, Senior Vice President and CIO, Active International. "Using MediaBank's O|X and A|X Suites, Active will be able to purchase and analyze both traditional and new media from a single, integrated platform—a key differentiator from other available media system providers. The new system will be operational this year," said Richard Vendig, Executive Vice President, Chief Financial & Administrative Officer, Secretary.

MediaBank's O|X and A|X Suites are two of six major suites offered by the company.  Together, the six products cover virtually all aspects of agency operations, bringing greater cost-efficiency and accuracy to day-to-day tasks.  The suites' ASP (Application Service Provider) delivery means that all software and data remain secure and continually updated.  To learn more about MediaBank's offerings, including scheduling an online demo of any of the six financial, media buying/analytics, production and workflow management products, log on to www.mbxg.com.

About MediaBank:

MediaBank is a leading provider of Web-based, integrated procurement technology and advanced analytics software for advertising agencies.  MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools.  MediaBank products have been in use since 1980 and are utilized by many of the world's most respected ad agency, public relations and marketing services firms.  Privately-owned MediaBank is based in Chicago, with offices in San Francisco, New Jersey and Kentucky.  To learn more, visit www.mbxg.com.

About Active International:

Active International is the global leader in corporate trade, converting excess and other assets into high quality media, marketing and operating solutions. As a result of the marketplace relationships Active International has developed, the company offers a wide range of solutions that help clients achieve their desired results. For 25 years, Active International has been helping its clients use their assets to create cash savings and at the same time realize economic benefits that otherwise would not be possible.  To learn more, visit www.activeinternational.com

SOURCE MediaBank