NEW YORK, Jan. 24, 2014 /PRNewswire/ -- The corporate video is no longer just a "good to have." And with YouTube solidly in place as the second-largest search engine after Google according to socialmediatoday.com, it's no wonder that a strong YouTube presence has become a "got to have"—and an integral part of most corporate marketing strategies.
If companies really want to get ahead of the competition, having an effective corporate video is the best way to go. But what exactly constitutes "effective?" What do today's CEOs need to do to ensure that their YouTube videos and corporate channel stand out?
For starters, it should be consistent with all their other branding strategies, while creating powerful, personal messages that convert viewers into clients and customers—or even investors. The script is definitely a major factor. This is also certain: the more professional the end product, meaning the higher its production values, the more well-received a company's messages will be. To that end, companies should always leave the heavy lifting to the professionals.
That's precisely where Manhattan Center Productions, located at 311 West 34th Street in midtown Manhattan, enters into the mix. Its talented team of television studio personnel is right there to make every corporate client's video the most appealing and YouTube-worthy.
For more than a century, Manhattan Center has been a mecca for all things media, entertainment and music. Their production and recording facilities remain among the most sought-after on the planet. It has also been the site of countless one-of-a-kind performances, film score recordings, television upfronts, product launches, live broadcasts and conferencing, and much more.
"YouTube is a great forum for cost-effective promotion for companies of any size," says OBie O'Brien, Director of Sales, Manhattan Center Productions. "We know how important this kind of presence is—on YouTube, on the company's website or elsewhere on the web. We're in the business of turning a client's vision into reality. To have a great corporate video, companies have to know what they're doing, not only creatively but also technically. Many CEOs don't fully realize this until it's too late. That's why we are delighted to extend our facilities, services and experienced personnel, to make sure their corporate video is exactly right."
For more, visit www.mcstudios.com
Centrally located in the heart of New York City, Manhattan Center (MCStudios.com) strives for excellence with every event. The extensive facilities include recording and television production studios in addition to the famed Hammerstein and Grand Ballrooms. Manhattan Center has been the facility of choice for household name artists, composers, concert promoters, municipality and political parties, television events, fashion shows, corporations, not-for-profits, record companies and worldwide and local organizations.
Contact: Enrique Briz, Dian Griesel Int'l., 212.825.3210
SOURCE Manhattan Center Productions