Corporate Visions Introduces Power Insights Product to Help Companies Create Better Demand Generation and Sales Enablement Content

LARKSPUR, Calif., June 30, 2015 /PRNewswire/ -- Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, today announced the launch of Power Insights™, a new product designed to help companies develop original insights-based research for use in demand generation campaigns and sales conversations. As insights-based selling approaches become more popular, this new service will help companies generate and support their distinct point of view using defensible, exclusive industry research and supporting data.

The launch of Power Insights is a direct response to recent survey findings from Corporate Visions that polled 400 B2B industry professionals on their use of "insights" to shape marketing messages and sales conversations. The results found that "visionary" insights – which focus on positioning the company as a sage-like expert that defines both unconsidered and emerging needs in the market – were regarded as the most effective types of insights-based selling content. Shockingly, however, visionary insights were at the bottom of the list of content types these respondents are actually currently producing or feel comfortable creating.

With Power Insights, companies will be able to develop interesting and counterintuitive market data points and then interpret that information in a way that helps prospects see the need to change. When used in tandem with Corporate Visions' Power Positioning messaging and tools development services, companies can not only develop their own visionary insights, but also turn them into marketing campaigns and sales enablement content that breaks the status quo bias and differentiates their solution from the competition.

"One interesting finding in our research is that many companies frequently use third-party data from analysts and similar sources to support their insights, but the information isn't regarded as differentiating or powerful enough. This is largely because everyone in the industry can reference those same data points," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "To combat this, you must create differentiated messaging that delivers an unexpected urgency and compels your prospects to make a change. The new Power Insights product helps you develop the exclusive data points that support your distinct, provocative message and then turns them into legitimate insights from your company, instead of simply regurgitating the publicly available facts like the rest of the industry."

About Corporate Visions, Inc.
Corporate Visions is a leading marketing and sales messaging, content, and skills training company that helps global B2B companies create more sales opportunities, win more deals and increase sales profitability by improving the online and sales-led conversations companies have with customers. Companies engage Corporate Visions to help in three key areas:

• Developing compelling messages to break the status quo, differentiating their solution, justifying a purchase decision and protecting margins;
• Deploying that message through tools and visual stories to enable salespeople to engage multiple decision-makers across the buying cycle; and
• Delivering sales skills training that helps salespeople confidently use these messages and tools to create, elevate and capture more value in their customer conversations.

Corporate Visions helps clients such as ADP, Motorola, Philips, UPS, Cisco and others align marketing and sales with a repeatable approach for developing and delivering winning customer conversations. For more information about Corporate Visions, visit http://corporatevisions.com/ or call 415-464-4400 or 800-360-SELL.

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SOURCE Corporate Visions, Inc.

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