CorporateCore Turns Company History Into a Fresh Marketing Tool
Startup deep-dives into the past to re-position corporations for the future
NEW YORK, Dec. 4, 2017 /PRNewswire/ -- CorporateCore (yourcorporatestory.com) knows that every interaction, from business to personal, revolves around telling a story. And this multi-faceted new startup knows just how to turn the facts of the past into a compelling narrative for the future. As they like to say: Every company has a story to tell. What's yours?"
"You know who you are as a business and where you've come from," remarked CorporateCore Founder Peter Berinstein, "but have you taken that history and used it to establish your credentials as an ongoing success story—one with drive and power for the decades ahead?"
Everyone knows the basics of the world's most famous companies: from Henry Ford and the creation of the assembly line to Amazon's beginnings in the garage of Jeff Bezos to the elegant functionality generated by Steve Jobs for the Apple line of personal electronics. The traceable stories of some of the world's biggest companies become a kind of societal folklore, adding depth and meaning both internally and to the world at large.
"Corporate leaders Lee Iacocca and Jack Welch have written books that enrich public perception as well as humanize the giant corporations they led," noted Michael Sloser, a fellow CorporateCore Founder, "and now we can do it for almost every major company."
CorporateCore works with companies to excavate their historical archive, and transform that information into an ideal form, one that represents the strong foundation of the past and at the same time presents a blueprint for the future.
"You could emerge from our process with a book, a video, an electronic presentation, a series of social media posts, a dynamic picture-and-slide show, or any combination of them; we won't know until we've looked at everything and sat down and talked about it with you," added Rich Barber, a third Founder. "What we do know is this: the deliverable will have a fantastic 'wow' factor, and become a valuable asset for customers, investors, employees, stockholders, suppliers, and more. Because what's at your 'core' communicates just how effective you can be."
About the Company
Corporate Core (yourcorporatestory.com) consists of a blend of marketing professionals with extensive experience in the creation of content: copy, art, design, interaction, multimedia and more. They have strong connections to publishing, advertising, social analytics and business communication, and have leveraged these skills to 'Tell a Story' for such firms as Anheuser-Busch and the JM Huber Corporation.
Contact: Michael Sloser (Co-Founder)
Email: [email protected]
Phone: 561.312.3092
SOURCE CorporateCore
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