CorSource Technology Group Taps McBru for Branding and Web Design

PORTLAND, Ore., Feb. 21, 2012 /PRNewswire/ -- Leading tech b-to-b marketing communications agency McClenahan Bruer Communications (McBru) is delighted to announce Beaverton, Ore.-based software and IT services company CorSource Technology Group (CorSource) as a new client. McBru is working closely with CorSource executives to create a new branding and messaging strategy for the company, to be followed by an updated web strategy and new website design.

CorSource selected McBru because of the agency's deep understanding of the needs and drivers of technical audiences as well as its branding, messaging and website design expertise.

"McBru viscerally understands our key audiences and their needs, and has a knack for overlaying that knowledge against our key business objectives," said Andrew Hermann, CorSource's chief marketing officer. "I could tell from our initial conversations that they could provide the kind of expert counsel, grounded in strong business and marketing knowledge, that will help us get to the next level."

CorSource will be offering customers a single point of contact for a comprehensive range of technology services that include custom software consulting, engineering and development, plus IT staffing. To reflect this new direction, McBru will be helping the company develop new brand positioning and correlating messaging. McBru will also develop a website that embodies the new brand.

"Branding and identity development is some of the most interesting, challenging and fun work we do, and CorSource is a fantastic company to work with," said Kerry McClenahan, McBru CEO. "It is a pleasure and an honor to work with such an intelligent, talented, high energy group. They clearly have a bright future ahead."

About McClenahan Bruer Communications

At McBru, we focus exclusively on marketing for tech business-to-business companies. Our clients win awareness and preference in their markets because we understand technically savvy decision makers, from CEOs to engineers. Plus we've honed the processes, programs and creative that deliver measurable results. That's why leading IT, software, semiconductor, electronics and other global tech companies choose McBru for advertising, influencer relations, social media, content marketing, lead nurturing and audience engagement. For additional information, visit http://www.mcbru.com or call 503-546-1000.

SOURCE McClenahan Bruer Communications