Cosmetic serum market size to grow by USD 1,394.77 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- The global cosmetic serum market size is estimated to increase by USD 1,394.77 million from 2022 to 2027. The market's growth momentum will progress at a CAGR of 4.36%.

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report

Global cosmetic serum market – Vendor Analysis

Vendor Offerings -

• Amka Products Pty Ltd. - The company offers cosmetic serum that is enriched with a unique formulation of Super Fruit Serum which leaves the skin looking soft, radiant, and beautiful.
• Amway Corp. - The company offers cosmetic serum that provides the skin with the extra care and attention it requires and deserves amidst the ever-increasing pollution and stress.
• Beiersdorf AG - The company offers cosmetic serum, under the brand names of Nivea, Eucerin, and La Prairie.
• CHANEL Ltd. - The company offers cosmetic serum that helps to prevent and correct the appearance of the 5 signs of aging.
• For Details on vendor and its offerings – Buy the report!

Vendor Landscape - The global cosmetic serum market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer cosmetic serum in the market are Amka Products Pty Ltd., Amway Corp., Avon Products, Beiersdorf AG, CHANEL Ltd., Clarins Pte Ltd., Coty Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Markwins Beauty Brands Inc., Mary Kay Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and ZYMO Cosmetics and others.

Increasing sales of luxury beauty products, rising demand for male beauty products, and the introduction of brands owned and endorsed by celebrities will offer immense growth opportunities. However, the availability of counterfeit products, adverse health effects of chemical/synthetic ingredients used in beauty products, and regulations on product composition, labeling, and packaging may impede the market growth. With frequent product launches in the market, the global cosmetic serum market is expected to witness high competition during the forecast period.

Global cosmetic serum market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global cosmetic serum market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channels (Offline and Online), and products (Hair care serum, Skin, and sun care serum).

• The offline segment by deployment will grow at a significant rate during the forecast period.  Vendors in the organized retail sector operate based on factors such as geographical presence, ease of production and inventory management, and transportation of goods. They invest significantly in brick-and-mortar organized retail stores to increase their regional and global presence and share in the market. With mainstream consumers gradually shifting to the adoption of these products, vendors are generating higher revenue from launching products at retail stores. Thus, frequent product innovation and launches are expected to positively impact the growth of the segment during the forecast period.

Geography Overview
By geography, the global cosmetic serum market is segmented into APAC, Europe, North America, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global cosmetic serum market.

• APAC is estimated to account for 58% of the growth of the global market during the forecast period. The major contributing countries in APAC are China, Japan, and South Korea. Moreover, vendors are also advertising their products by showcasing them on social media and promoting their products through different celebrity endorsements. The high fashion consciousness among the millennial, generation X, and baby boomer populations also contributed to the significant growth of the market during the last five years, which will further drive the regional market. Additionally, other factors influencing regional growth are rapid urbanization and a rise in disposable income. Hence, these factors will fuel the growth in the region during the forecast period. 

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Global cosmetic serum market – Market Dynamics

Leading Drivers - The rising demand for male beauty products is notably driving the market growth. Vendors are focusing on launching new and innovative cosmetic serums for men because of the growing demand for products that suit different scalp and hair and skin types. Men use hair care products not only to protect their hair and to cover gray hair but also for personal grooming. Marketers of cosmetic serums are focusing on delivering products to the target audience, not just as beauty product but as one that enhances styling. Thus, the growing adoption of these products by men will drive the global market during the forecast period. 

Key Trends - An increase in the introduction of organic and natural products is an emerging trend in the market. Organic cosmetic serums are made from natural and organic ingredients, such as plant extracts and natural oils these problems do not occur. Hence, manufacturers of cosmetic serums are focusing more on organic cosmetic serums. These organic cosmetic serums adhere to the high standards of purity set by various regulatory bodies in different countries. Therefore, these factors will fuel the market growth during the forecast period. 

Major challenges - The availability of counterfeit products is a major challenge impeding the market. The growing number of counterfeit products will have an adverse impact on the sales and pricing strategies of genuine vendors operating in the global market. To meet such challenges, global players are compelled to price their products at lower rates, which reduces their profit margins and also the value sales proportion of the global cosmetic serums market. Furthermore, another reason for the low price of counterfeit products is that a significant amount of costs is saved on the production and transportation of these products as their manufacturers usually operate in regional or local markets. This makes counterfeit products cheaper than their genuine counterparts. Therefore, these factors will hinder the market growth during the forecast period. 

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

What are the key data covered in this cosmetic serum market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the cosmetic serum market between 2023 and 2027
• Precise estimation of the size of the cosmetic serum market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the cosmetic serum market industry across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Cosmetic Serum Market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global cosmetic serum market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global cosmetic serum market 2017 - 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Hair care serum - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Hair care serum - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Hair care serum - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Hair care serum - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Hair care serum - Year-over-year growth 2022-2027 (%)

• 7.4 Skin and sun care serum - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Skin and sun care serum - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Skin and sun care serum - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Skin and sun care serum - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Skin and sun care serum - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 55: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027 
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Japan - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027 
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027 
• Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 South Korea - Market size and forecast 2022-2027 
• Exhibit 97: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Amka Products Pty Ltd. 
• Exhibit 108: Amka Products Pty Ltd. - Overview
• Exhibit 109: Amka Products Pty Ltd. - Product / Service
• Exhibit 110: Amka Products Pty Ltd. - Key offerings

• 12.4 Amway Corp.
• Exhibit 111: Amway Corp. - Overview
• Exhibit 112: Amway Corp. - Product / Service
• Exhibit 113: Amway Corp. - Key news
• Exhibit 114: Amway Corp. - Key offerings

• 12.5 Beiersdorf AG
• Exhibit 115: Beiersdorf AG - Overview
• Exhibit 116: Beiersdorf AG - Business segments
• Exhibit 117: Beiersdorf AG - Key news
• Exhibit 118: Beiersdorf AG - Key offerings
• Exhibit 119: Beiersdorf AG - Segment focus

• 12.6 CHANEL Ltd.
• Exhibit 120: CHANEL Ltd. - Overview
• Exhibit 121: CHANEL Ltd. - Business segments
• Exhibit 122: CHANEL Ltd. - Key offerings
• Exhibit 123: CHANEL Ltd. - Segment focus

• 12.7 Coty Inc.
• Exhibit 124: Coty Inc. - Overview
• Exhibit 125: Coty Inc. - Business segments
• Exhibit 126: Coty Inc. - Key offerings
• Exhibit 127: Coty Inc. - Segment focus

• 12.8 Henkel AG and Co. KGaA 
• Exhibit 128: Henkel AG and Co. KGaA - Overview
• Exhibit 129: Henkel AG and Co. KGaA - Business segments
• Exhibit 130: Henkel AG and Co. KGaA - Key news
• Exhibit 131: Henkel AG and Co. KGaA - Key offerings
• Exhibit 132: Henkel AG and Co. KGaA - Segment focus

• 12.9 Johnson and Johnson
• Exhibit 133: Johnson and Johnson - Overview
• Exhibit 134: Johnson and Johnson - Business segments
• Exhibit 135: Johnson and Johnson - Key news
• Exhibit 136: Johnson and Johnson - Key offerings
• Exhibit 137: Johnson and Johnson - Segment focus

• 12.10 Kao Corp.
• Exhibit 138: Kao Corp. - Overview
• Exhibit 139: Kao Corp. - Business segments
• Exhibit 140: Kao Corp. - Key offerings
• Exhibit 141: Kao Corp. - Segment focus

• 12.11 LOreal SA
• Exhibit 142: LOreal SA - Overview
• Exhibit 143: LOreal SA - Business segments
• Exhibit 144: LOreal SA - Key news
• Exhibit 145: LOreal SA - Key offerings
• Exhibit 146: LOreal SA - Segment focus

• 12.12 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 147: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 148: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 149: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 150: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 151: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 12.13 Markwins Beauty Brands Inc. 
• Exhibit 152: Markwins Beauty Brands Inc. - Overview
• Exhibit 153: Markwins Beauty Brands Inc. - Product / Service
• Exhibit 154: Markwins Beauty Brands Inc. - Key offerings

• 12.14 Mary Kay Inc.
• Exhibit 155: Mary Kay Inc. - Overview
• Exhibit 156: Mary Kay Inc. - Product / Service
• Exhibit 157: Mary Kay Inc. - Key offerings

• 12.15 Shiseido Co. Ltd.
• Exhibit 158: Shiseido Co. Ltd. - Overview
• Exhibit 159: Shiseido Co. Ltd. - Business segments
• Exhibit 160: Shiseido Co. Ltd. - Key offerings
• Exhibit 161: Shiseido Co. Ltd. - Segment focus

• 12.16 The Estee Lauder Co. Inc. 
• Exhibit 162: The Estee Lauder Co. Inc. - Overview
• Exhibit 163: The Estee Lauder Co. Inc. - Product / Service
• Exhibit 164: The Estee Lauder Co. Inc. - Key offerings

• 12.17 The Procter and Gamble Co. 
• Exhibit 165: The Procter and Gamble Co. - Overview
• Exhibit 166: The Procter and Gamble Co. - Business segments
• Exhibit 167: The Procter and Gamble Co. - Key news
• Exhibit 168: The Procter and Gamble Co. - Key offerings
• Exhibit 169: The Procter and Gamble Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 170: Inclusions checklist
• Exhibit 171: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 172: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 173: Research methodology
• Exhibit 174: Validation techniques employed for market sizing
• Exhibit 175: Information sources

• 13.5 List of abbreviations 
• Exhibit 176: List of abbreviations

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