Cosmo Launches JrTrack Pro, Its Ultra-Slim, Most Advanced Kids Smartwatch Yet, Built for the Smartphone-Free Childhood

As more parents opt out of smartphones for kids, Cosmo's new purpose-built device is thinner, more powerful, and built to keep up with growing up

DENVER, Oct. 7, 2026 /PRNewswire/ -- Cosmo, a leading family technology company, today announced the launch of JrTrack Pro, its most advanced kids smartwatch yet and a major leap forward in purpose-built connection for families. As more parents look to preserve a smartphone-free childhood without sacrificing connection, safety, or growing independence, JrTrack Pro is the first device to deliver the capability and performance families need in the thinnest smartwatch built for kids.

With nearly two years of development and engineering behind it, JrTrack Pro is the first kids smartwatch to pack a 730mAh battery into a slim 12mm frame, making it the longest lasting, smallest kids smartwatch ever. In addition to delivering up to 3 days of standby battery performance, JrTrack Pro is equipped with an enhanced 5MP camera, brilliant AMOLED touchscreen, increased processing power, and certified 3ATM water resistance up to 30 meters.

These hardware advances elevate the best-in-class safety and connection features Cosmo has built within its proprietary OS for families. JrTrack Pro brings more power and performance to capabilities including HaloGPS™ with real-time Active Tracking, SafeCore™ safety alert systems, and School-Fi™ Routines for guaranteed school focus. The watch pairs with the all-new Cosmo app, launched this summer, giving families a seamless, simple hub to manage location, communication, trusted contacts, school routines, settings and growing experiences for kids as they grow.

"We spent almost two years engineering this watch because we believed families deserved more," said Russell York, Founder and CEO of Cosmo. "JrTrack Pro proves you can build serious technology specifically around a kid's wrist and a kid's life. As millions of parents are trying to protect the pre-smartphone years, that matters more than ever."

The newest addition to Cosmo's best-selling JrTrack line of kids smartwatches, Pro offers families next level performance, while JrTrack 5 SE comes with all the essentials at unbeatable value.

A Breakthrough Built for a Changing Childhood

JrTrack Pro arrives at a pivotal moment as parents across the country increasingly look for ways to delay the traditional smartphone while still giving children the connection and independence they need as their world expands. At the same time, schools and policymakers are moving rapidly to restrict smartphones and smart devices of all kinds during the school day.

The tension creates a pervasive anxiety for parents. A recent study of over 2,000 parents of school-aged kids captured the tension clearly: 90% of parents said they want their child to have access to a cell phone at school, and 76% said the ability to reach their child in an emergency outweighs the potential downsides of technology exposure. Yet 77% said they would prefer a dedicated device that maintains connection while limiting digital distractions.

To address this growing challenge, this summer, Cosmo announced a first-of-its-kind school detection capability called School-Fi™. Unlike traditional focus modes that depend primarily on schedules, School-Fi is designed around location intelligence, allowing the device to adapt automatically to where a child actually is.

The capability reflects the larger Cosmo philosophy: technology for kids should understand the realities of childhood instead of asking children, parents and schools to adapt to technology. Built on Cosmo's HaloGPS for precision location tracking, School-Fi™ creates an exciting capability for making safety, learning, and connection fully compatible.

"Parents have had an impossible choice in front of them - choosing between incredibly restricted 'dumb' devices and monitoring tools, or devices that aren't designed for kids and require the impossible work of fencing out the entire world," said York. "We believe that families need something else entirely: purpose built tools to give kids and parents confidence at every step."

Premium Performance Priced for Families

Retailing for less than $200, JrTrack Pro offers families a premium device at a family-right value. Designed for kids ages 6-12, the Pro gives parents a device with comparable thinness to an Apple Watch SE 3 with more than twice the battery power.

JrTrack Pro requires a Cosmo membership, which includes cellular service; unlimited talk, text and data; 24/7 GPS tracking; and access to the full suite of Cosmo's connected features. Memberships start at the equivalent of $9.99/mo for prepaid savings plans, or a flexible month-to-month option for $19.99 per month. 

JrTrack Pro is available for presale beginning October 7 and will retail for $179.99 MSRP at CosmoTogether.com and Amazon, arriving in time for the 2026 holiday season.

About Cosmo
Cosmo is a leading family technology company building thoughtful technology designed around the realities of childhood. Through its award-winning JrTrack kids smartwatch line and Cosmo family platform, the company helps kids build independence and stay meaningfully connected while giving parents the visibility, controls and confidence they need.

Media Contact:
Stanley Walker
Rachel Kay Public Relations,
a FINN Partners Company
925-407-6438
[email protected]

SOURCE Cosmo