Coty Inc. Wins Three Awards From the 39th Annual FiFi® Awards

NEW YORK, May 27, 2011 /PRNewswire/ -- Coty Inc., a leader in the global beauty industry, took home three prestigious fragrance industry awards at The Fragrance Foundation’s 39th Annual FiFi Awards held on Wednesday, May 25th in New York City. Coty’s award winning fragrances include:

• Fragrance of the Year — Women's Specialty Luxe: Balenciaga Paris, Coty Prestige
• Best Packaging of the Year — Men's Luxe: Marc Jacobs Bang, Coty Prestige
• Fragrance of the Year — Women's Broad Appeal: Pure Orchid by Halle Berry, Coty Beauty

"This year's FiFi Awards have once again solidified Coty's position as a leading global beauty company. It is truly an honor to see our brands recognized by The Fragrance Foundation," said Bernd Beetz, CEO of Coty Inc. "Our success is credited to the passion and creative spirit of the Coty family and partners. We also recognize the importance of our celebrity partnerships and their critical role in the success of the fragrance."

During the awards ceremony, Bernd Beetz presented Halle Berry with the Elizabeth Taylor Fragrance Celebrity of the Year Award, which was renamed after the late award-winning actress, Elizabeth Taylor.  The Fragrance Foundation's Board of Directors selected Ms. Berry for being a role model to women around the world and for her successful collection of fragrances.

“I’m humbled to receive an award in the name of an icon such as Elizabeth Taylor,” said Halle Berry. “I am truly honored and grateful to Coty for giving me the opportunity to create my own fragrances that make women around the world feel beautiful and confident.”

Coty and Ms. Berry have premiered several must-have fragrances including Halle by Halle Berry, Pure Orchid by Halle Berry and Reveal by Halle Berry which just launched in the spring of 2011. Moreover, Pure Orchid by Halle Berry was named the 2011 Fragrance of the Year, Women's Broad Appeal.

"We are thrilled for Halle! She is incredibly deserving of the Elizabeth Taylor Fragrance Celebrity of the Year Award", said Beetz. "Halle's grace, style and charm attracts consumers everywhere, but it's her commitment to each of her fragrances that has been the key driving force behind her incredible success."

"Halle Berry is an inspiration and a role model to consumers and celebrities alike," noted Steve Mormoris, SVP Global Marketing, Coty Beauty. "Our partnership with her has been extraordinary, and we look forward to continuing to create new, exciting fragrances together with Halle."

For complete information on Coty's FiFi award winning fragrances and all Coty product lines, please visit www.coty.com.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.L. have a strategic partnership for the distribution of the perfume lines of  Antonio Banderas, Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

(1) Not available in North America

SOURCE Coty, Inc.