Couchange Wins MIT100K Twitch Competition using PromoJam Social Marketing Platform

BOSTON, May 17 /PRNewswire/ -- Couchange, provider of fundraising technology and services to nonprofit organizations, won the first ever MIT100K Twitch competition on May 12th, 2010 by using the revolutionary twitter application PromoJam to generate the most retweets. Not only did Couchange win the competition, but they also raised a total of $20,000 from the audience in just a few minutes for Dream Corps, a nonprofit organization that supports education in rural China, making it one of the most effective charitable twitter campaigns ever.

The MIT $100K is the premier university-run entrepreneurship competition in the world, tailored to help student entrepreneurs launch their business. This year, MIT launched the first ever "Twitch" (Twitter-Pitch) competition challenging entrepreneurs to communicate their business idea in under 140 characters, and then compete to get the most viral reach on Twitter.

In order to maximize the reach and success of their Twitch, Couchange partnered up with social media technology company Culture Jam to use their acclaimed platform PromoJam -- a turnkey promotions engine that enables companies and organizations to easily build, launch and track customized Twitter promotions. Using PromoJam, Couchange was able to build a custom Twitter application hosted at http://couchange.promojam.com to make it easy for nonprofit organizations and their followers to re-tweet the Twitch.

"We are pleased to support Dream Corps' efforts to improve education in rural China," says Couchange CEO, Jia Ji. "We encourage people worldwide to support their local schools, which is why our next major initiative is rolling out a nationwide campaign for public, private, and charter schools across the US to assist the schools with fundraising."

Those interested in organizing similar efforts to support their local schools should contact [email protected] to qualify for fundraising campaigns, or use http://couchange.promojam.com to spread the word on Twitter.

About Couchange

Couchange builds online donation platforms to help nonprofits meet their fundraising goals through converting abandoned digital assets into cash donations, mobile "text to donate" campaigns, and other innovative fundraising technologies. http://couchange.org

About PromoJam

PromoJam is a revolutionary Twitter promotion builder platform that enables companies and organizations to easily build, launch and track Twitter promotions in minutes. PromoJam's plug-and-play platform makes it easy to run engaging social media promotions on Twitter. http://promojam.com

SOURCE PromoJam