'Cougar Lift' Procedures Offer Menopausal Women Surgical Options to Enhance Romantic Relationships

Vaginal Rejuvenation Attracts Growing Population of Boomer Generation Women

Nov 10, 2010, 08:00 ET from Womens Wellness Institute of Dallas

DALLAS, Nov. 10, 2010 /PRNewswire/ -- In the 70's they burned their bras to demonstrate for equal rights. Now they're lifting and tightening their most intimate areas for better orgasms. Increasingly, women of the American Baby Boomer Generation are willing to challenge societal conventions to improve their lifestyle.

"We see more and more Boomers who want to schedule vaginal rejuvenation," says Dallas Ob-Gyn Wesley Anne Brady, M.D. "They are more informed, more prepared and more focused on the benefits of this procedure." Dr. Brady is the Medical Director of the Womens Wellness Institute of Dallas.

Laser Vaginal Rejuvenation® (LVR®) is the cosmetic surgery that lifts and strengthens the interior walls of the vagina. Specifically, LVR® is a one-hour outpatient surgical procedure that reduces the internal and external vaginal muscles and builds up the perineal body.

Also known as vaginoplasty, or vaginal landscaping, LVR® is designed to improve the sensation for both partners during sex and may lead to more frequent and intense orgasms.

Sociologists categorize the baby boom generation as the demographic of Americans born between 1946 and 1964.   These women are now forty-to-sixty-years-old.  They are typically more political, more professionally-motivated and more sexually-active than previous generations.

The 'Cougar' euphemism generally refers to older women who date or marry younger men. Many surgeons and elective surgery centers have coined the "Cougar Lift" term to identify an entire category of cosmetic procedures for women in this demographic who are engaged in new romantic relationships - and want to look as vibrant and youthful as they feel. The 'Cougar Lift' category includes breast enhancement, buttock lift, skin resurfacing and now - the so-called 'designer vagina'. Some estimates suggest that baby boomers now comprise more than half of all cosmetic surgery patients.

"We see women of all ages," says Dr. Brady, "but the near-menopausal mom who's delivered several babies is our ideal patient." The medical term for the problem is vaginal prolapse. "We all get weaker as we age," says Dr Brady, "and common conditions such as childbirth, obesity and hysterectomies can take a toll on a woman's body. LVR can often push back the sexual side effects of aging."

Dr. Brady opened the Women's Wellness Institute of Dallas in 2007, focused primarily on cosmetic vaginal surgery. With an all-female staff and a private surgery suite in north Dallas, the Institute has become a resource for women who want help improving their sex lives.

About the Womens Wellness Institute of Dallas:

The Womens Wellness institute of Dallas is a full-service Obstetric-Gynecologic medical practice located in Dallas, Texas. Wesley Anne Brady, M.D. was the first Dallas-area Ob-Gyn to be certified in Laser Vaginal Rejuvenation and remains the only female surgeon in North Texas offering the service. (http://www.womenswellnessinstitute.com)

Contact Mikki Gaddis, Office Manager for the Womens Wellness Institute at  214.442.0055.  

SOURCE Womens Wellness Institute of Dallas