Country Girl Charms 100,000 Fans on Facebook

Social networking proves a successful strategy for popular fashion brand

Oct 27, 2010, 10:09 ET from Country Girl

BLACKLICK, Ohio, Oct. 27 /PRNewswire/ -- Riding the wave of popular social networking websites like Facebook and MySpace, Ohio-based fashion brand Country Girl has reached over 100,000 fans by connecting directly with their customers.

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When Country Girls aren't fishing; farming or playing in the mud they play on Facebook. The direct interaction with customers on social networking websites has been a boon for marketing and development projects at Country Girl. Interacting with "fans" enables Country Girl to enjoy what is essentially a web-based focus group. The result is a truly interactive apparel line.

Country Girl routinely uses this medium to test new color schemes, as well as graphic and garment styles. If enough fans "Like" a product on Facebook, Country Girl will add it to the line. If a customer submits an idea for a new product that makes it into the final collection, the customer receives the first one shipped – free.

By including their customers in the development process, Country Girl has changed the dynamic between a brand and its customer giving them ownership in its success.

Expanding on this idea, Country Girl plans to introduce perfume, belt buckles, jewelry and home goods in the coming months.

Country Girl is an upcoming fashion brand based in Blacklick, Ohio with direct sales to consumers on their website and wholesalers throughout the U.S., Canada and Australia.

For more information on Country Girl please contact Marketing Director Lindsay Moore at 866-755-4278.

SOURCE Country Girl