Doing its Bit for Breast Cancer Awareness

Promoting Pink Ribbon Collections to Raise Funds for Breast Cancer Charities

Oct 19, 2010, 10:12 ET from

SILICON VALLEY, Calif., Oct. 19 /PRNewswire/ --

The fall brings with it cool weather and the familiar autumn colors of brown, red, yellow and -- pink.



October is Breast Cancer Awareness Month. Breast cancer, the second most common form of cancer in women, can be cured if detected and treated in its earlier stages. According to the American Cancer Society, in 2010, about 1.3 million women will be diagnosed with breast cancer and nearly 465,000 women will lose their battle with the disease. Each October, Breast Cancer Awareness Month raises community awareness and generates needed donations for breast cancer research and, a trusted source for verified online coupons and discount offers, is doing its bit.

During October, various online merchants launch Pink Ribbon Collections to raise funds for various breast cancer foundations. In order to help stores raise funds for this noble cause, is highlighting these special fundraising collections on its online shopping blog -- From apparel, to shoes and accessories, to flowers, to food and gifts, this October, the color pink blankets almost everything in honor of Breast Cancer Awareness Month. In addition to major retailers including Kohl's, Macy's and Reebok, various health and beauty brands like Estee Lauder, Bobbi Brown and Smashbox have also launched special Pink Ribbon collections dedicated to breast cancer awareness. A portion of the sales from these collections will benefit breast cancer charities such as, the Susan G. Komen Breast Cancer Foundation, the Breast Cancer Research Foundation and the U.S. National Cancer Institute.

Although October 2010 marks the 25th year of National Breast Cancer Awareness Month, the disease still needs more awareness and research -- both of which are very expensive. But progress has been made. According to a survey conducted by the Centers for Disease Control and Prevention, in the United States, the incidence of breast cancer decreased by 2.0% per year from 1999 to 2006 and the mortality rate resulting from this disease dropped by 1.9% per year from 1998 to 2006. These achievements are a direct result of research, awareness and treatments.

In these rocky economic times, online shopping provides a fruitful and cost-effective way to raise funds for such deserving charities. With the holiday season fast approaching, kick off your Christmas shopping with these Pink Ribbon Collections. You'll not only save money, you'll save women's lives.

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