CouponCodes.com Adds New Features to Meet Growing Demand for Online Coupons

AUSTIN, Texas, Oct. 20, 2011 /PRNewswire/ -- Whether shopping online every week or a few times a year, consumers are more likely than ever to use online coupon sites such as CouponCodes.com to find savings. According to a new Ipsos telephone survey commissioned by Offers.com, more consumers plan to look for coupon codes and online coupons when shopping online, with 74 percent of frequent online shoppers planning to look for online coupons in 2011, versus 63 percent in 2010.

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According to CouponCodes.com user surveys, other online coupon code websites are hard to use and the codes often don't work. In response, CouponCodes.com hand-verifies and screens every coupon code and makes it easy to find the coupon codes, online discounts and sales that work from the leading online stores.

CouponCodes.com introduced new features to help shoppers quickly find coupon codes:

• Streamlined Organization – Stores and coupon codes are organized into 35 useful categories including women's clothing, furniture, beauty, travel and more.  CouponCodes.com also separates coupon codes, online discounts and sales to make it easier for shoppers to find savings.
• Savings For All Seasons – CouponCodes.com introduced special sections for holidays including Halloween 2011 coupon codes, Black Friday 2011 coupon codes and Cyber Monday 2011 coupon codes that bring together the best coupon codes and online sales for every shopping season.
• "Ask Robin" – Shoppers can chat or email with Robin, the CouponCodes.com savings expert, to ask her questions about specific online coupons from thousands of online stores featured on CouponCodes.com.

"CouponCodes.com is making every effort to delight online coupon users by putting the best coupons at the top of the page and creating a simple and easy way for shoppers to find coupon codes," said Kristen Carney, product manager for CouponCodes.com. "Only 11 percent of online shoppers always look for coupon codes, so the team at CouponCodes.com is focused on building a superior online coupon site to get everyone to love coupon codes as much as we do."

CouponCodes.com has done extensive research on what shoppers are looking for in a coupon site and although savings on CouponCodes.com are available to everyone, the personality of the site is designed to appeal to women. One female shopper told us, "I love the fact that your home page is so streamlined ... most coupon code sites are so overwhelming to the eyes and brain that I dread going to them. Your site was not that way at all, and I appreciate that."  Shoppers can visit CouponCodes.com and discover the best coupon codes at the very top of the site, making them extremely easy to find.

For more information about CouponCodes.com, or to download an infographic related to the survey, readers can visit: www.couponcodes.com/press

About CouponCodes.com

CouponCodes.com is published by Vertive LLC, a publisher of best-in-class coupon and deal Websites that help consumers save money when they shop online. Vertive publishes a family of Websites including Offers.com, CouponCodes.com, and Subscription.com.  Information on these sites is supported by original content such as savings tips and buying guides, and the sites are organized in a way that helps consumers quickly find the best offer to address their immediate shopping needs.  The award-winning company has been profitable since its inception and received a minority equity investment from Susquehanna Growth Equity, LLLP. Vertive is based in Austin, Texas.

SOURCE CouponCodes.com