Coupons.Com Unveils America's 25 Most Frugal Cities of 2015
Orlando Reclaims Top Spot from San Francisco as America's Coupon Capital
MOUNTAIN VIEW, Calif., May 2, 2016 /PRNewswire/ -- For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.
This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10.
"Our Coupons.com 2015 Most Frugal Cities List demonstrates the growth and popularity of couponing, with shoppers saving nearly $10 million more dollars using digital coupons than the year prior," said Jeanette Pavini, Coupons.com Consumer Savings Expert. "With more than $260 million saved last year, it's clear that digital coupons are still key for budget-focused shoppers as they seek more flexibility to save money for life's other necessities. By saving money now, consumer across America have more for tomorrow, and that's the real value in saving money on everyday purchases like groceries and household items."
This year's 25 Most Frugal Cities include Orlando, Fla. (#1), Washington, D.C. (#2), Charlotte, N.C. (#3), New York (#4), Atlanta, (#5), Cleveland, Ohio (#6), Tampa, Fla,. (#7), Nashville, Tenn., (#8) Raleigh, N.C. (#9), Virginia Beach, Va. (#10), Philadelphia (#11), Kansas City, Mo. (#12), Denver (#13), Indianapolis (#14), Dallas (#15), Boston (#16), San Francisco (#17), Cincinnati (#18), St. Louis, Mo. (#19), Providence, R.I. (#20), Columbus, Ohio (#21), Pittsburgh (#22), Las Vegas (#23), Milwaukee (#24) and San Antonio (#25).
For a complete list or for more information about the Coupons.com Savings Index, please email [email protected] or to start saving, visit http://www.coupons.com.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT), formerly Coupons.com Incorporated, is a leading digital promotion and media platform that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including: digital printable coupons, digital paperless coupons, coupon codes and card linked offers. We operate Retailer iQ, a real-time digital coupon platform that connects into a retailer's point-of-sale system and provides targeting and analytics for manufacturers and retailers. We also power digital coupon initiatives in online marketing campaigns, including display and video advertising. Our distribution network includes our flagship site, Coupons.com, our mobile applications, Coupons.com, Grocery iQ, Shopmium, and the more than 30,000 publisher partners that have registered with us. Clients include hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top retailers like Albertsons-Safeway, CVS, Dollar General, Kroger, and Walgreens. Founded in 1998, Quotient is based in Mountain View, Calif., and is bringing the multi-billion dollar offline promotions industry into the digital world. Learn more about the company at http://quotient.com or follow us on Twitter @Quotient.
[1] Coupons.com's "Most Frugal Cities" list is developed using the Coupons.com Savings Index, the total possible savings and coupon transactions of frequent coupons users in metro areas across the U.S. from January 2015-December 2015. Frequent coupons users are defined as people who use at least one coupon per month for six months - consecutive or non-consecutive. Cities are ranked by metro with a total population of 1.5 million (determined by the 2010 U.S. Census) or more with overall savings determined by both population and savings per person in each metro area.
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SOURCE Quotient Technology Inc.
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