- Where Fashion and Tennis Collide

Sep 26, 2011, 11:23 ET from

MADISON, N.J., Sept. 26, 2011 /PRNewswire/ -- Get ready ladies! Fashion and tennis collide with the launch of Court & Kelly–Tennis for Women ( Court & Kelly is the third installment in the series of online clothing boutiques created by Pinks and Greens–Golf for Women ( was founded in early 2009 to fill the void in the women's golf apparel market. Since then overwhelming feedback from customers indicated the same problem existed in the women's tennis community. Thus Pinks and Greens to expand into three sites offering individual boutiques dedicated to golf, tennis and resort-wear.

"We've found the fashion selection in pro-shops and chain stores to be very limited, if you can find anything amidst the men's array of fishing poles, batting helmets and golf clubs," said Pinks and Greens founder, Allison Dorst.

Whether it is the need for longer skort lengths or a better fit for a specific body type, Court & Kelly serves up a vast assortment of women's tennis apparel with great style. The store also offers fitness apparel and a section dedicated to youth tennis. "Today's on-the-go woman lives in her active-wear. We're excited to offer toning resistance apparel and updated versions of the classic 'black workout pant' that conveniently hide the dreaded 'muffin top' effect every woman dreads," Dorst says.

Something else that sets this company apart from chains stores is its dedication to customer service. The company offers complimentary personal shopping services helping shoppers choose products that offer the perfect fit for their body and style. "We recognize the challenge the online shopping experience poses – we don't want our customer to feel she's blindly purchasing items she will end up returning," says Chief Customer Officer, Victoria Sacco. The personal shopping service is also perfect for tennis team orders and offers a hassle-free alternative for tennis teams to customize their orders.

"My vision for our stores is to offer a place where a woman can find something to wear on the course, court or to the gym, and pick up an outfit to wear for post-game cocktails with the ladies," adds Dorst.

Court & Kelly, a sub-company of Pinks and Greens-Golf for Women, is an online boutique featuring chic, functional tennis apparel and a favorite resource for women who want to look good on and off the court. Visit us at