Cousins Subs to Offer Newest Wisconsin State Fair Taste Sensation - Deep-Fried Cheese Steak on a Stick

This year's 'must-try' food on a stick available only during the 2010 Wisconsin State Fair

Jun 15, 2010, 09:00 ET from Cousins Subs

MENOMONEE FALLS, Wis., June 15 /PRNewswire/ -- Cousins Subs today announced it will debut a new taste treat at this year's Wisconsin State Fair that's sure to be a crowd-pleaser – Deep-Fried Cheese Steak on a Stick. The new State Fair delicacy will feature a tasty bread dough stuffed with steak, sauteed onions and cheese, then deep fried and served piping hot with a tangy, special-recipe dipping sauce.

Deep-Fried Cheese Steak on a Stick will be available only at State Fair Park's Cousins Subs Amphitheater and only during Wisconsin State Fair, which runs from Aug. 5-15.

"The Cheese Steak – with its fresh-grilled steak and rich, melted cheese – is one of our most popular subs, and we're thrilled to offer a brand new, extra special 'food on a stick' version during the Wisconsin State Fair," said Larry Weissman, vice president of marketing for Cousins Subs. "Fairgoers are really going to enjoy this great-tasting, deep-fried delicacy. Cousins Subs has been a Wisconsin favorite for a long time, and we think our Deep-Fried Cheese Steak on a Stick will be a Wisconsin State Fair favorite, too."

The cost is $3 for one Deep-Fried Cheese Steak on a Stick and $5.50 for two.

"This is a one-of-a-kind item, and we encourage everyone to stop by our State Fair store during the Fair and try Deep-Fried Cheese Steak on a Stick," Weissman said. "You've never tasted anything like it. Wisconsin has always known that Cousins offers Better Bread and Better Subs. Now we do Better State Fair food on a stick, too."

About Cousins Subs

Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients. For more information, visit You can also find Cousins Subs on Facebook and Twitter.

SOURCE Cousins Subs