"Cowboys & Aliens" Invades 7-Eleven TV for Nationwide Videogame Campaign

LOS ANGELES, Aug. 1, 2011 /PRNewswire/ -- Seeking to reach the widest swath of gamers nationwide, FreePlay Labs has chosen 7-Eleven TV as the exclusive TV partner to promote its Cowboys & Aliens videogame, Cowboys & Aliens – Silver City Defense.  The announcement was made today by FreePlay CEO Greg Easley and Darren Mann and David Veckerelli of Digital Display Networks, Inc. (DDN), creator and operator of the fast-growing 7-Eleven TV network.  The deal comes three months after entertainment company Platinum Studios (OTCBB: PDOS) licensed its top-selling Cowboys & Aliens graphic novel to FreePlay to create an interactive game for Apple's iPhone, iPod touch and iPad.

7-Eleven TV is currently expanding from appx. 3,000 convenience stores to more than 6,200 locations next year.  At scale, 7-Eleven TV will become one of the largest digital out-of-home television networks in the United States, reaching 200 million shoppers monthly by June 2012.  7-Eleven TV programming is customized for demographics, locations and dayparts, with content that includes national and local weather, news and entertainment.

"While we are focused largely on reaching this audience through the internet, 7-Eleven TV offers enormous access to the demographics we are after, given that a significant percentage of 7-Eleven consumers comprise a vital consumer segment of active gamers and app purchasers," stated FreePlay's Easley.

Further commenting on the agreement, DDN principals Mann and Veckerelli stated, "While we continue to cultivate a broad base of advertisers, this deal with FreePlay opens the door to other game developers and publishers looking to impact this hard-to-reach audience."

Cowboys & Aliens tells the story of an alien invasion in the late 19th century.  The graphic novel, created by Platinum Studios Chairman and CEO Scott Mitchell Rosenberg, was first published in December 2006, becoming the largest ordered graphic novel of the year.  In March and April of 2011, it returned to the New York Times best-seller list for three weeks and is currently on the list again in paperback version.

The FreePlay version, Cowboys & Aliens – Silver City Defense, is a third-person shooter with the player as the cowboy hero defending a small western town from invading space aliens.  The game, which is now available on Apple’s iTunes and the App Store, is designed for iPhone, iPad, and  iPod touch devices running iOS 4.0 or higher.

For more information about Cowboys & Aliens – Silver City Defense, please visit www.facebook.com/CowboysAndAliensGame.

About FreePlay Labs LLC

FreePlay Labs develops and publishes video games and interactive applications that can be distributed directly via digital networks.  The team, featuring veterans from the game industry's leading publishers, is currently developing titles for video-game consoles, mobile devices, and tablets.  FreePlay Labs is headquartered in Stamford, Connecticut.

About Digital Display Networks

Digital Display Networks (www.ddninc.tv) is a digital network provider that creates and installs digital networks, produces and manages all content and administers advertising sales to provide a singular digital signage solution at point of purchase. DDN was formed by the principals of Explorer TV (www.explorer-tv.com), the nation's largest in-hotel digital visitor information TV network servicing over 150,000 hotel rooms in major cities in the U.S. and Europe, as well as cruise ships, visitor information centers and airports. Founded in 1992, Explorer TV was a pioneer in place-based media where advertisers are integrated into network content. All of Explorer TV's content is 100% advertiser supported.

About Platinum Studios, Inc.

Platinum Studios (OTCBB: PDOS) is an entertainment company that controls an international library of comic book characters from all over the world, which it adapts, produces and licenses for all forms of media including print, film, online, mobile/wireless, gaming and merchandising.

SOURCE 7-Eleven TV