25 Apr, 2012, 03:00 ET
LONDON, April 25, 2012 /PRNewswire/ --
The world's longest established travel company, Cox & Kings celebrated its collection of tours to India this month, with an interior design challenge for UK bloggers.
Using "India" as inspiration and theme and using a small budget donated by Cox & Kings, six UK interiors, home and style bloggers were challenged to make over one room each in their home.
As well as keeping readers up to date with posts on their progress, 'before' and 'after' photographs of each of the rooms were uploaded onto Cox & Kings UK Facebook page, where voting for the winning room took place by fans and followers 'liking' the pictures. The Cox & Kings UK team and bloggers used a 'hashtag' on Twitter to communicate their progress and promote their own entries to the competition on Facebook.
Mike Pullman, online marketing manager says: "We have been thrilled with the response to our Indian inspired interiors challenge. As well the innovative and creative room make-overs from some of the country's best interiors blogs, the response from our Cox & Kings UK fans on Facebook and Twitter exceeded our expectations, with more than 1,000 votes cast on Facebook and more than 80 tweets during the four week long voting period. However, we couldn't have brought this campaign to life without the incredible support from the bloggers we worked with on this project, so our thanks go out to all of them."
The bloggers involved in the challenge were:
- That's yummy mummy.net
- Cosy home blog
- The Style PA at Home
- Mary Poppins - HomeSweetHome
The blogger with the most popular make-over was Mary Poppins - HomeSweetHome who won a weekend break to Tallinn from Cox & Kings.
Cox & Kings, the luxury holidays specialist, was established in 1758 and is built on high quality service and attention to detail that enables the company to continue to flourish as an independent tour operator, with operations in London, the US, Japan, Australia and throughout India. Cox & Kings organises escorted small-group tours and private tailor made holidays in the Indian Subcontinent, Latin America, the Middle East, the Far East, Africa, Europe, Australia, New Zealand and the South Pacific and the Caribbean.
NOTE TO EDITORS:
Cox & Kings is the world's longest established travel company. Its history stretches back more than 250 years to 1758 when Richard Cox was appointed regimental agent to the Footguards (later the Grenadier Guards). The company's fortunes grew hand in hand with the British empire and by the early 20th century the company was acting as agent and banker throughout the armed forces and as a shipping agent. In 1922 Cox & Co merged with the Henry S King bank, which had strong connections with India. The bank became part of Lloyds and the shipping agency grew separately, evolving into the modern travel company.
SOURCE Cox & Kings
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