Cox & Kings' Social Media Campaign Wins PATA Gold Awards 2017
MUMBAI, September 18, 2017 /PRNewswire/ --
Cox & Kings Ltd., the oldest travel company in the world and also one of the leading holidays and education travel group, has won the prestigious Pacific Asia Travel Association (PATA) Gold Award for its 'Forever Young' campaign in the Marketing Media - Social Media category. The award ceremony held at The Parisian Macao recognized 31 outstanding entries that were selected by an international panel of experts.
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Peter Kerkar, Group CEO, Cox & Kings (C&K) said, "Social Media has the power to influence consumer choices. When an effective campaign like Forever Young translates into required awareness and action, it reflects our efforts in building innovative and impactful consumer engagement initiatives. The campaign has been highly successful in changing perceptions and positioning Thailand as a safe destination for solo women travelers."
He added, "We are extremely happy to know that the effectiveness of the campaign is recognized at such a prestigious platform among esteemed organizations."
About COX & KINGS Ltd: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. ('C&K') is the oldest travel company in the world with operations in 22 countries across four continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. C & K is headquartered in India.
C&K operates in three key verticals: Leisure, Education and Hybrid Hotels.
Leisure-India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world. www.coxandkings.com.
Leisure-International operates in multiple countries, mainly under the Cox & Kings brand, with a greater focus on premium-end travel. www.coxandkings.co.uk.
Education operates under the brand names PGL and NST, among others. PGL and NST are market leaders in experiential learning in the UK and we intend to take these brands across the world; we have recently entered the Australian market. www.pgl.co.uk, www.nstgroup.co.uk.
Meininger currently operates more than 8,500 beds across 17 hotels in 11 European cities. The unique hybrid concept of Meininger combines the service and comfort of a hotel with the uncomplicated nature of a hostel; top locations, high-quality amenities, flexible room structure and reasonable prices. www.meininger-hotels.com.
SOURCE Cox & Kings Ltd.
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