ATLANTA, March 1, 2011 /PRNewswire/ -- Cox Communications announced today that Mark Greatrex has been named senior vice president, chief marketing officer. In this role, he will be responsible for overseeing all marketing activities including customer value management, branding and advertising, research, pricing and bundling, product and competitive marketing, business-to-business marketing, acquisition and retention marketing, and marketing communications. Greatrex is also charged with ensuring strategy alignment with the Strategy, Product and Technology leaders.
"Mark has valuable experience positioning consumer brands in a very competitive marketplace," said Leo Brennan, executive vice president and chief operations officer for Cox Communications. "His leadership will be instrumental as we communicate the advantages and value that Cox offers to customers."
Greatrex has more than 25 years of marketing experience for consumer brands. Prior to joining Cox, he served as senior vice president of Global Still Beverages at The Coca-Cola Company where he was responsible for a $7 billion portfolio of beverages. During his five year tenure at Coke, Greatrex held a variety of senior-level marketing positions. His accomplishments included growing the still business category by 26% through the successful execution of marketing programs such as Powerade's FIFA World Cup and the international launch of glaceau vitamin water. Additionally, Mark pioneered Interactive Marketing at the company, which included building a global digital platform, developing a mobile marketing strategy and expanding customer relationship management and loyalty areas. His work drove major gains in marketing productivity and built critical new marketing capabilities.
Prior to the Coca-Cola Company, Greatrex was executive vice president of Brand Marketing at America Online (AOL) where he was responsible for marketing AOL's broadband and dial-up Internet access services across a portfolio of brands, comprised of more than 30 million subscribers. He was also responsible for developing, launching and marketing a variety of premium Internet subscription services including AOL's Safety & Security Center, AOL Voice Services, digital music and AOL Latino. In addition, Greatrex provided leadership for various pricing strategies.
Before joining AOL, Greatrex was a part owner and company officer who led marketing and sales operations for Eagle Family Foods, Inc. He began his marketing career at Unilever PLC in 1984 and held general management and marketing roles of increasing responsibility during his 16-year career with the company culminating with his promotion to vice president and general manager of Lipton Tea's US operations.
"Cox is known for having a strong brand that resonates with customers," said Greatrex. "The company is well-positioned for future success as both an innovator and market leader, and I look forward to being a part of the team."
Greatrex holds a Bachelor's Degree in Economics from the London School of Economics and a Master's of Business Administration from New York University's Leonard Stern Business School.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
Link to photo of Mark Greatrex
SOURCE Cox Communications