WEST WARWICK, R.I., April 4, 2011 /PRNewswire/ -- A new, "Unbelievably Fair" wireless service is coming to Rhode Island, Connecticut and Cleveland, Cox's cuddly little mascots reveal in a local advertising campaign that begins this week. The debut of this campaign officially marks the three Cox markets as the next to receive wireless service.
The award-winning ads feature actual consumer reactions to the outrageous, but all too common offers, made by incumbent wireless providers. The ads feature a faux wireless service provider, "Your Wireless," at a mall kiosk and speak plainly about the "gotchas" included in the wireless plans to which most consumers subscribe, prompting reactions such as:
- "You're going to charge me for not using all of my minutes?"
- "That's pretty unfair"
- "That's horribly unfair"
The ads bring to light the unfairness of many of today's wireless plans in which consumers pay for all of the minutes in their plan, regardless of whether they actually use them. The mall shoppers frown and gasp when presented with the opportunity to buy these currently available plans.
"We are thrilled to offer our Unbelievably Fair service and deliver even more value to our customers," said Paul Cronin, senior vice president and general manager for Cox's New England-Cleveland operations. "In today's marketplace, consumers want access to their communications and entertainment services anytime, anywhere. Cox Wireless delivers that and more for our customers."
With the addition of wireless, Cox will continue to change the way it serves its customers. Beginning last year, the company opened new Solutions Stores to provide a personal, interactive and one-stop shopping retail experience for all communications and entertainment services. Coming soon, the company will unveil "Mobile Solutions" as the centerpiece of its Rhode Island, Connecticut and Cleveland stores, featuring Cox's wireless products and services and highlighting the integration of Cox services.
Consumers in Rhode Island can register at www.unbelievablyfair.com to be among the first to learn about the plans, devices and offers and also receive a free video reward for registering at the site.
The company's wireless service is currently available in Hampton Roads, Va., Omaha, Neb., Orange County, Calif. and Oklahoma City and Tulsa, Okla.
About Cox Communications:
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for six years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
SOURCE Cox Communications