Cox to Join in Delivering Nation's First Live 3D Television Broadcast from Augusta National Golf Club and the Masters Tournament

CHESAPEAKE, Va., April 6 /PRNewswire/ -- Cox Virginia customers in Hampton Roads, Roanoke and Northern Virginia will have exclusive access to the innovative 3D coverage of the Masters Tournament this week from Augusta National Golf Club. Beginning on April 7, Masters 3D programming can be viewed on 3D-capable television sets and will be available on Cox Channel 895 in all market areas and at no additional cost.

Live 3D coverage will take place starting Wednesday, April 7, 3 to 5 pm ET, with the Par 3 Contest and continue with the Masters Tournament Thursday, April 8 through Sunday, April 11 with two hours each day; live tournament coverage starts at either 4 p.m. ET or 5 p.m. ET each day. In addition to the 3D channel, customers can access Masters content via the On DEMAND library on Channel 1.

The same live 3D coverage will be available on Masters.com and available to those with 3D capable computers.

Multiple 3D cameras will be placed strategically throughout the course at Augusta National, with a focus on the second nine. Viewers will be better able to depict the many subtleties and elevation changes of the course's grounds.

"Cox is excited to offer our customers access to this innovative television event, bringing our customers the latest in video technology," said Gary McCollum, Senior Vice President and General Manager Cox Virginia.

Cox customers will need Cox Advanced TV service, HD or HD/DVR receiver rental, HD service and HDMI cable connected to 3DTV to access the 3D programming; this must be HDMI 1.4 compliant with compatible 3D glasses.  Masters 3D content is not accessible on CableCARD devices.  The TV manufacturer's specified 3D glasses also will be required to view the content in 3D. Those customers will then be required to tune to channel 895, and change the setting on their 3DTV to 3D format or 3D mode.  

Cox Advanced TV service is required to access On DEMAND programming.  Content includes:

• Two-hour blocks of 3D content – replays of every day's 3D telecast aggregated on VOD
• Daily highlights in 3D available the day after live exhibition
• Masters Moments – See golfing greats at the Masters from the 1950s through the 2000s
• 2009 Masters Film – 60 min film chronicling last year's tournament
• 2009 Par-3 Contest – replay of the Par 3 Contest held during the 2009 Masters Tournament
• BBC Masters Anthology – 60 min unreleased anthology of the Masters  

Cox has offered 3D programming to its customers previously, and plans to offer more 3D content in the near future. More information can be found at www.Cox.com/3D.

For customers without the necessary HD and 3D equipment to view the Master's, the following Cox retail stores will have demonstrations of 3D TV starting April 7 during normal business hours. Each site will have 10 pairs of glasses for customer viewing:

• Hampton Roads: Chesapeake, 725 Eden Way; Suite 708
• Hampton Roads: Kiln Creek, York County, 209 Village Ave; Suite GH
• Northern Virginia: Herndon, 3080 Centreville Road, Herndon
• Roanoke: 5400 Fallowater Lane, Roanoke

For more information, contact Felicia Blow at (757) 222-8432 or [email protected].

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves 6.2 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising. Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For six years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

SOURCE Cox Communications