SAN FRANCISCO, Sept. 16, 2011 /PRNewswire/ -- The Wine Group LLC (TWG), a privately owned wine company based in San Francisco, has been named the exclusive distributor for the premium, ready-to-drink margarita, Coyote Gold® All Natural Margarita. Developed in the kitchens of creators Randy Zwetzig and Maureen "Mo" Schaffer of Fort Collins, Colorado, the margarita recipe uses 100% Blue Agave Reposado Tequila, pure fruit juice and proprietary handcrafted orange liqueur. The agreement allows for national distribution of Coyote Gold and provides The Wine Group, producer of such well-known-brands as Franzia and Corbett Canyon, with an all-natural, ready-to-drink margarita that will complement its developing spirits portfolio.
"The margarita is the nation's most popular cocktail, and we believe it is very important to have a high-quality, premium margarita as part of our spirits offering," stated Ken Lizar, President, TWG Velocity Brands. "We selected the Coyote Gold® All Natural Margarita based upon its great taste, authentic ingredients, proven market success, and the passion of its developers. Mo and Randy's commitment to producing a great-tasting, reasonably priced margarita with authentic ingredients is unequalled in the industry."
"We are very happy to be associated with The Wine Group. They have an established reputation in the industry for developing strong, long-lasting brands that resonate with consumers," said Mo Schaffer, President of Rest & Relaxation, LLC, the Colorado-based small business which produces and markets Coyote Gold.
An enthusiastic fan base has emerged inspiring unsolicited testimonials from consumers. "We are thrilled so many consumers have embraced Coyote Gold," said Randy Zwetzig, head of marketing and sales for Rest & Relaxation, LLC. "Customers email photos, stories, and recipes they've created with Coyote Gold. Many people contact us to tell us how much they enjoy Coyote Gold Margaritas—including margarita aficionados who are very proud of their own homemade recipes. They typically thank us for making a great tasting margarita that is convenient and available at a moment's notice. They can tell by the taste that Coyote Gold is made from authentic ingredients and not artificially concocted."
Retailers have welcomed the premium margarita as well. "I was excited to see the enormous following this product has," stated Todd Wiggs, Manager of Beer, Wine & Spirits at Jungle Jim's International Market, a large retailer near Cincinnati, OH. "The product is outstanding! We sold 30 cases in the first four hours of introducing it. Customers couldn't get enough!"
The Wine Group has significantly expanded distribution of Coyote Gold to an initial 15 states: Colorado, Texas, Florida, Arizona, Missouri, Tennessee, Ohio, Michigan, Indiana, Illinois, Minnesota, North and South Dakota, Nebraska and Wyoming. More states will be added throughout 2011 and next year.
About The Wine Group
The Wine Group is a San Francisco-based privately held company that produces such well-known brands as Franzia, Cupcake, Concannon, Big House, Almaden, Corbett Canyon, Foxhorn, Fish Eye and flipflop. Founded in 1981 by a management buyout of the wine assets of The Coca Cola Bottling Company of New York, The Wine Group is the world's third largest wine producer by volume and the world's most cost- and carbon-efficient vintner.
About Coyote Gold® All Natural Margaritas:
Good friends Maureen "Mo" Schaffer and Randy Zwetzig, both engineers from Fort Collins, CO, developed Coyote Gold All Natural Margarita in 1998 to fulfill a common passion for great margaritas. Friends loved the golden beverage and dubbed it "The Microbrew of Margaritas!"™ Word spread quickly and soon the pair began receiving requests for their margaritas for parties, weddings and other gatherings. Recognizing a market for the high-quality, ready-to-serve margarita, Schaffer and Zwetzig formed Rest & Relaxation, LLC in August 2005. The Coyote Gold All Natural Margarita is blended with premium 100% Blue Agave Reposado Tequila, their own handcrafted orange liqueur, pure fruit juice, and natural flavors. Mo and Randy are strongly committed to providing a superior, authentic product and will NOT allow the use of artificial ingredients and will NOT replace tequila with tequila flavorings and neutral alcohol. Each blend is the result of small handcrafted batches that Mo and Randy specify, taste, and approve before the product can be shipped.
The product is available in 1.75 liter bottles retailing for $19.99 to $22.99 each and in 750 mL bottles retailing for $10.99 to $12.99.
Vice President, Coyote Gold Marketing & Sales
SOURCE Coyote Gold