CPA Hits a Home Run With Online Bidding

Mar 16, 2011, 12:07 ET from NextLot, Inc. from ,Canadian Public Auction Ltd.

CALGARY, Alberta, March 16, 2011 /PRNewswire/ -- Canadian Public Auction Ltd. (CPA) is continuing its reign as Southern Alberta's largest and strongest auction company and is seeing great success by offering online bidding. By partnering with NextLot, an easy to use online bidding provider, CPA auctions are producing more satisfied customers and outstanding results.

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CPA, which specializes in industrial machinery and equipment, offered online bidding for a number of years through a company that provided software that was complicated for users and promoted competitors, resulting ultimately in a loss of bidders and revenue. Unsatisfied and in need of a change, CPA decided to enlist the help of NextLot, which enables auction firms to run online auctions off of their own websites with state-of-the-art software that is extremely easy for bidders to use. After starting to work with NextLot, CPA's online participation and sales figures increased dramatically, demonstrating that this change was the right decision.  Here's what CPA had to say about its partnership with NextLot:

"Over the past year and one-half, NextLot has helped CPA to become synonymous with easy-to-use, online heavy equipment auctions.  Our bidders tell us all the time that if you want to bid online and feel just as if you were standing on the auction floor, you go to CPA, it's just that simple!"

- Dwight Foley, President, CPA

It is true what they say, "numbers do not lie", and after 18 months of working with NextLot, bidder participation increased from 50 bidders logged in per sale to approximately 300 bidders per auction. The amount sold online also jumped from 3% to 25% of the sales' value. In addition, by using NextLot as its online auction service provider, CPA reduced its costs of hosting online auctions by more than 33%.  This is one partnership that has really paid off.

About NextLot, Inc & CPA: Through their partnership, NextLot, Inc. and Canadian Public Auction Ltd. provide bidders with the opportunity to bid directly through a website they know and trust. NextLot's online auction solution is completely web-based and does not require users to download any software to access the webcast. Online buyers bidding at CPA's auction through NextLot's real-time audio and video webcast feel as though they are attending the auction in person even though they are participating remotely. For more information, please visit www.nextlot.com or www.canadianpublicauction.com.

SOURCE NextLot, Inc.; Canadian Public Auction Ltd.



RELATED LINKS

http://www.nextlot.com


http://www.canadianpublicauction.com