Seasoned Sales Professional with Long-Standing Ties to Accounting Profession
NEW YORK , Feb. 9, 2011 /PRNewswire-USNewswire/ -- CPA2Biz, a leading provider of firm solutions to the accounting profession, has appointed David A. Pollak to the position of vice president of sales.
"David has a long successful career selling technology solutions to CPA firms," said Erik Asgeirsson, CEO of CPA2Biz. "He has a proven track record of building high-quality sales organizations and leading them through periods of significant growth. With our client accounting solutions—Intacct and Bill.com—getting as much traction as they are, our level of direct engagement with firms has increased exponentially," Asgeirsson said. "We're excited to have someone with David's experience onboard to help support this growth."
Prior to joining CPA2Biz, Pollak was president of CPA Sales Solutions in Dexter, Mich., where he consulted directly with organizations selling technology solutions to accounting firms. Previously, Pollak was vice president of sales for Creative Solutions Inc. (acquired by Thomson Tax and Accounting) where he worked for 17 years leading a team of 125 sales professionals.
"I've had the opportunity to follow CPA2Biz from within the accounting community since the company launched over a decade ago," said Pollak. "I have been very impressed with the direction of the organization. CPA2Biz is having a significant impact on client accounting practices and on the technology landscape within the profession."
"David Pollak has a keen insight into the inner workings of CPA firms," said Asgeirsson. "CPA2Biz will benefit from this insight, everything from executing on basic tactics, to continuing to build out a strategy that is closely aligned with the growing needs of next generation CPA firms."
CPA2Biz, a subsidiary of the American Institute of Certified Public Accountants, provides best-in-class marketing and technology services to support accounting professionals throughout the U.S. Its Trusted Business Advisor solutions are web-based tools that enable small- and mid-size accounting firms to build more collaborative and strategic relationships with their business clients or employers. For more information, visit www.cpa2biz.com, the leading e-commerce site for the accounting profession.