CPP to Share Biggest Discoveries from the Influence Research Project

Webinar explores MBTI®-based research that shows connection between personality and influence

Mar 09, 2016, 12:00 ET from CPP, Inc.

SUNNYVALE, Calif., March 9, 2016 /PRNewswire/ -- CPP, Inc. (CPP.com), the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, today announced a webinar that will unveil the details of new research showing that MBTI personality type is intricately connected with the successes and failures of interpersonal influencing. The webinar—which will take place on Tuesday, March 15th at 10AM PDT—will discuss findings from a soon-to-be-released white paper from study authors Damian Killen, founder of the Irish training and development consultancy Thrive, and Rich Thompson, CPP Divisional Director of Research. Sign up for the webinar at http://people.cpp.com/2016-mbti-impactful-influencing-webinar.html

The research combines insights from the MBTI assessment with massive data samples from 3,500 global participants. "The MBTI tool is unique in that it is not only well-documented for accuracy, but it is also extremely popular, being used in thousands of organizations worldwide for the past several decades. We're only beginning to scratch the surface of the learnings to be had from its insights," said Thompson. "CPP and Thrive collaborated on this research project as part of our ongoing effort to shed light on how MBTI personality type affects the most important elements of business communication."

While the authors presented portions of the project's findings last year at CPP's MBTI® Users Conference in San Francisco, this will be the general public's first chance to examine the results in their entirety. In addition to getting a first look at the white paper "Myers-Briggs® Type and Influencing: Effects and Impacts," attendees will have the opportunity to ask questions to the study's authors. Here's a small sampling of the information that will be presented:

The Four Patterns of Influence

The study found that each of the 16 Myers-Briggs personality types have a significant and unique pattern of preferences for influencing and being influenced, based on four categories of influencing behavior. The study authors gave each of these four patterns nicknames:

  • "Let's work together"--A practical, positive, and collaborative influencer who empathizes with others to build a "real" relationship.
  • "Let's do the right thing"--A straight-forward, direct, and efficient influencer.
  • "Here's another way" --An encouraging, inspiring, and impactful influencer, who engages people and considers the overall benefits.
  • "Here's the way forward"--A confident, reasoned, and convincing influencer, who presents an informed and intellectual argument.

Trust, Understanding, Rapport: Not Necessarily What They Seem

Some factors evaluated for their usefulness in influencing situations include: point of view, trust, understanding, rapport, and willingness to compromise. According to Damian Killen, the efficacy of using each of these factors to influence an individual is strongly associated with certain MBTI personality types.

"We found that these factors of influence such as trust and understanding that we generally assume to be universally helpful are in fact not universal at all," said Killen. "For example, for the 'Here's the way forward' types, trust is not a key factor when influencing them. However, for the "Let's do the right thing" types, trust is an absolutely essential factor to influencing them."

To learn more or attend the webinar, visit http://people.cpp.com/2016-mbti-impactful-influencing-webinar.html.

About CPP – The people development people

At CPP, our only job is to help you be a better people development professional and, in turn, help every employee flourish. While we're best known for our products like the Myers-Briggs assessment, CPP is also a group of people who can offer you the information, guidance, and support you need. We offer solutions to help you improve organizational performance and address whatever challenges you face – from team building, leadership and coaching, and conflict management to career development, selection, and retention. Perhaps that's why millions of individuals in more than 170 countries use our products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. CPP's world-renowned brands include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO®, CPI 260®, and California Psychological Inventory (CPI) instruments. Let's make a difference together. Talk to us today to see how: 800-624-1765, www.cpp.com, The Myers-Briggs® experts. Subscribe to CPP's blog: http://www.cppblogcentral.com or follow the MBTI on Twitter: http://twitter.com/thembti

Michael Burke
MSR Communications

Melissa Junge
CPP, Inc.

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of The Myers & Briggs Foundation. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.