CRŪ Winery is First Tasting Room Recognized as a Blue Zones Project Participating Organization in Monterey County

SOLEDAD, Calif., Feb. 19, 2025 /PRNewswire/ -- CRŪ Winery announced today that their tasting room has been designated a Blue Zones Project Participating Organization. This impressive acknowledgment recognizes CRŪ Winery for actively implementing lifestyle changes and environmental modifications to promote longevity and overall well-being.

CRŪ Winery has partnered with the Blue Zones Project Monterey County since 2023, with a monthly hiking series through the sustainably farmed Paraiso Vineyard at the CRŪ Winery tasting room in Soledad. This series inspired the winery to complete the Blue Zones Project Participating Organization checklist and review process, which addressed four pillars consistent with promoting overall well-being. With this recognition, CRŪ Winery becomes the first tasting room in Monterey County to become a Blue Zones Project Participating Organization.

"This recognition represents CRŪ Winery's dedication to supporting the overall health of our employees, visitors, and the local community," says CRŪ Winery CEO, Nathan Stern. "Wellness and sustainability are a pillar at CRŪ Winery, and we are extremely proud to be recognized as a Blue Zones Project Participating Organization."

CRŪ Winery will be celebrating this recognition with an event at their Santa Lucia Highlands Tasting Room on Saturday, February 22^nd. Blue Zones Project Monterey County will be in attendance along with Pancho's Craft Pizza, music duo Songbird Meadow, and other Monterey County businesses. The event is open to the public; additional details can be found at cruwinery.com.

As a part of the Blue Zones principle of moving naturally, CRŪ Winery will once again be teaming up with Valley Farm Management and Blue Zones Project Monterey County to offer their monthly hiking series through the sustainably farmed Paraiso Vineyard.

The hikes are offered the second Sunday of each month and start and end at the CRŪ Winery tasting room in Soledad. Learn more about the hiking series and CRŪ Winery at cruwinery.com.

ABOUT CRŪ WINERY
Deeply rooted in family & friends, CRŪ Winery sources fruit from some of the finest vineyards throughout the Central Coast of California. With a focus on Burgundian and Rhône varietals such as Pinot Noir, Chardonnay and Syrah, CRŪ crafts wines for quality, everyday drinking. Learn more at www.cruwinery.com.

ABOUT BLUE ZONES PROJECT MONTEREY COUNTY

Brought to Monterey County through an innovative sponsorship by Salinas Valley Health, Taylor Farms, and Montage Health in collaboration with Blue Zones, LLC, Blue Zones Project® is a community-by-community well-being improvement initiative designed to enable community members to live longer, happier lives with lower rates of chronic diseases and a higher quality of life. Based on principles developed by Dan Buettner, National Geographic Fellow and New York Times best-selling author of "The Blue Zones" and "The Blue Zones Solution," Blue Zones Project is designed to make healthy choices easier through permanent changes to the built environment, policy, and social networks. To learn more about Blue Zones Project, contact the Blue Zones Project team in Monterey County or visit www.montereycounty.bluezonesproject.com.

ABOUT BLUE ZONES PROJECT

Blue Zones Project is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to a city's environment, policy, and social networks. Blue Zones Project is based on research by Dan Buettner, a National Geographic Fellow and New York Times best-selling author who identified five cultures of the world—or blue zones —with the highest concentration of people living to 100 years or older. Blue Zones Project incorporates Buettner's findings and works with cities to implement policies and programs that will move a community toward optimal health and well-being. Blue Zones launched the first pilot community in 2009 in Albert Lea, MN with groundbreaking results. Directly and also in partnership with Sharecare, the model has since been applied to more than 75 communities in the United States. Participating communities have experienced double-digit drops in obesity and tobacco use and have saved millions of dollars in healthcare costs. For more information, visit bluezones.com.

Media Contacts:
Rebecca Gilbert
CRŪ Winery
[email protected] 

Cindy Ruiz
Blue Zones Project Monterey County
[email protected]

SOURCE CRU Winery