Cradle to Cradle(R) Criteria for the Built Environment

Oct 07, 2010, 03:59 ET from CEO Media

NUNSPEET, Netherlands, October 7, 2010 /PRNewswire/ -- Cradle to Cradle(R) (C2C) is a paradigm-changing innovation platform developed in the 1990s by Michael Braungart and William McDonough et al. Extensive books, cover stories and documentary films have been published and broadcasted about C2C since the 1990s and translated into at least a dozen languages.

However, many planners are not yet familiar with how to integrate into the built environment C2C features such as beneficial materials. A rapid acceleration occurred from 2008 to 2010 in the numbers of planners, architects and engineers introducing C2C concepts into planning and construction. A priority expressed by government agencies is to translate C2C into renovation and new construction of buildings. Those requests resulted in these Cradle to Cradle(R) Criteria for the built environment by Douglas Mulhall and Michael Braungart.

The purpose of this booklet is to provide planners with guiding criteria for developing a building with measurable C2C features. The focus of these criteria, that distinguishes them as C2C, is to maximize beneficial impacts instead of just minimizing negative ones.

An indispensable publication for every professional in the practice wants to work with C2C in the built environment. Many publications attempt to interpret Cradle to Cradle in relation to the built environment, but this publication is the authorized version.

    Order: To order a booklet or e-book at:

    Length: 20 pages

    ISBN/EAN: 978-94-91083-01-3
    Cost: EUR 14.95 (plus VAT and shipping)
    Language: English

The authors

Douglas Mulhall is a senior researcher at Prof. Braungart's Cradle to Cradle(R) academic chair at DRIFT, Erasmus University Rotterdam and is co-founder of O Instituto Ambiental based in South and Central America and the Caribbean. He is the author of various best-selling books on molecular science and technology.

Michael Braungart is a chemist and co-founder of the Cradle to Cradle Design Paradigm, co-author of the best-selling Cradle to Cradle. Remaking the Way We Make Things, as well as founder of EPEA Internationale Umweltforschung GmbH in Hamburg, Germany, and co-founder of MBDC McDonough Braungart Design Chemistry in Charlottesville, Virginia.


    Would you like an image of the cover? Please send your request to:
    We would like to receive a copy of your review at this address.