Craft Beer Market in Europe: 6.20% Y-O-Y Growth Rate in 2021 | By Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

• Total Pages: 120
• Companies: 10+ – Including Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. among others
• Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
• Segments: Product (IPA-based craft beer, seasonal-based craft beer, pale ale-based craft beer, amber ale-based craft beer, and others) and Distribution Channel (off-trade and on-trade)
• Geographies: Germany, UK, Poland, Russian Federation, and Rest of Europe

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Vendor Insights-

The craft beer market in Europe is fragmented and the vendors are deploying growth strategies such as partnerships, mergers, and acquisitions to compete in the market.

• Anheuser Busch InBev SA/NV- The company offers craft beer through its brands Goose Island, Golden Road and Elysian Brewing.
• BrewDog Plc- The company produces and offers a wide range of craft beers under the product name, PUNK IPA X 48, LOST LAGER X 48, HEADLINERS X 48, CRAFT BEER X 48, HAZY JANE X 24, BBQ BUNDLE X 48, and others.
• Cloudwater Brew Co.- The company offers different types of craft beer under the brand CLOUDWATER.

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Regional Market Outlook

65% of the market's growth will originate from Rest of Europe during the forecast period. Germany and UK are the key markets for craft beer in Europe in the Rest of Europe. Market growth in this region will be faster than the growth of the market in other regions. The wide range of craft beer offerings by European craft beer manufacturers will facilitate the craft beer market growth in the Rest of Europe over the forecast period. 

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Latest Drivers & Trends of the Market-

• Craft Beer Market in Europe Driver:
• Growing number of microbreweries and craft breweries:

The increasing demand for different varieties of craft beer has resulted in the rise in the number of microbreweries and craft breweries in the European region in the last few years. European consumers are increasingly experimenting with new and exciting varieties of craft beer, such as IPA and other types of pale ales. They are willing to spend more on such different varieties of craft beer. This has encouraged the growth in the number of microbreweries and craft breweries in Europe and consequently fueled the growth of the craft beer market in this region.

• Craft Beer Market in Europe Trend:
• Increasing number of mergers and acquisition activities:

Successful M&A activities help vendors increase their market shares and gain access to new products and technologies, thereby expanding their product portfolios and improving their supply chain efficiency. The high popularity of craft beer has encouraged major vendors to opt for M&A and acquire relatively smaller players that specialize in this category. In addition, various key players that operate in the market are focusing on the acquisition of regional macro breweries and distributors to enter new regional markets. The increasing number of acquisitions among vendors is expected to strengthen their market presence by enabling them to offer a diverse portfolio of products in the craft beer category.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025
• Impact of COVID-19 on consumer staples industry

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• IPA-based craft beer - Market size and forecast 2020-2025
• Seasonal-based craft beer - Market size and forecast 2020-2025
• Pale ale-based craft beer - Market size and forecast 2020-2025
• Amber ale-based craft beer - Market size and forecast 2020-2025
• Lager-based craft beer - Market size and forecast 2020-2025
• Others - Market size and forecast 2020-2025
• Market opportunity by Product

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Off-trade - Market size and forecast 2020-2025
• On-trade - Market size and forecast 2020-2025
• Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• Germany - Market size and forecast 2020-2025
• UK - Market size and forecast 2020-2025
• Poland - Market size and forecast 2020-2025
• Russian Federation - Market size and forecast 2020-2025
• Rest of Europe - Market size and forecast 2020-2025
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Anheuser Busch InBev SA/NV
• Asahi Group Holdings Ltd.
• BrewDog Plc
• Buxton Brewery Co. Ltd.
• Cloudwater Brew Co.
• Diageo Plc
• Duvel Moortgat NV
• Heineken NV
• Stone Brewing Co.
• The Boston Beer Co. Inc.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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