Craft vodka market size is set to grow by USD 760.09 million from 2022-2027; An increase in online sales is identified as a key trend - Technavio

NEW YORK, March 9, 2023 /PRNewswire/ -- According to Technavio, the global craft vodka market size is estimated to grow by USD 760.09 million from 2022 to 2027. The market is estimated to grow at a CAGR of  6.05% during the forecast period. The increase in online sales is the key trend in the market. Online retailing helps small businesses, such as craft vodka manufacturers, to showcase their brands to a large consumer base. Furthermore, specialized delivery services offered by some online retail stores and third-party retailers, such as Amazon are encouraging consumers to purchase vodkas from online platforms. This trend is expected to have a positive impact on the growth of the market during the forecast period. For more insights on the historic data (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Global Craft Vodka Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on the product (large craft distiller, medium craft distiller, and small craft distiller), and distribution channels (on-trade channel and off-trade channel).

• The market growth in the large craft distiller segment will be significant during the forecast period. Larger craft distilleries produce craft spirits, including 52,576 to 394,317 9-liter cases of craft vodka. Larger craft distilleries typically mass-produce craft spirits, including craft vodka, and generally have extensive distribution networks serving both regional and international markets, which will increase segment growth during the forecast period.

Geography Overview
By geography, the global craft vodka market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global craft vodka market.

• North America is estimated to contribute 44% to the growth of the global market during the forecast period. Rising imports of craft vodka are expected to boost the growth of the Canadian market due to the growing popularity of high-quality craft vodka among consumers and the increasing non-commercial consumption of craft vodka. These factors will thus boost the growth of the regional market over the forecast period. 

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Global Craft Vodka Market – Market Dynamics
Key factor driving market growth

• The increased demand for flavored vodka is notably driving market growth.
• The global market is likely to grow owing to the increasing popularity of flavored craft vodka among millennials and women.
• Most consumers define themselves as creative and unique and are open to experimenting with new products and flavors.
• Moreover, customers are also willing to spend more on unique and exotic products that offer better taste and satisfaction. Thus, these factors are expected to drive the growth of the global market during the forecast period.

Major challenges hindering the market growth

• The increasing competition from other alcoholic beverages is a major challenge impeding the market growth.
• Consumer tastes and preferences are also changing, making them more inclined to experiment with new flavors and products.
• In order to build a customer base, survive and grow in a competitive market, it has become critical for craft vodka makers to focus on innovative marketing strategies and develop better products.
• Therefore, increasing competition from other alcoholic and non-alcoholic beverages will hamper the growth of the global market during the forecast period. 

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and
forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this craft vodka market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the craft vodka market between 2023 and 2027
• Precise estimation of the craft vodka market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the craft vodka market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of craft vodka market vendors

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Related Reports:

• The craft spirits market is estimated to grow at a CAGR of 22.15% between 2022 and 2027. The size of the market is forecast to increase by USD 49,112.89 million. The growing demand for craft spirits is notably driving the market growth, although factors such as fluctuations in raw material price may impede the market growth.
• The craft beer market is estimated to grow at a CAGR of 12.22% between 2021 and 2026. The size of the market is forecast to increase by USD 79.02 billion. The increasing popularity of craft beer in developing countries is notably driving market growth, although factors such as the campaigns against alcohol consumption may impede market growth.

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global craft vodka market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global craft vodka market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Large craft distiller - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Large craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Large craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Large craft distiller - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Large craft distiller - Year-over-year growth 2022-2027 (%)

• 6.4 Medium craft distiller - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Medium craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Medium craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Medium craft distiller - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Medium craft distiller - Year-over-year growth 2022-2027 (%)

• 6.5 Small craft distiller - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Small craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Small craft distiller - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Small craft distiller - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Small craft distiller - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel

• 7.3 On-trade channel - Market size and forecast 2022-2027 
• Exhibit 51: Chart on On-trade channel - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on On-trade channel - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on On-trade channel - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on On-trade channel - Year-over-year growth 2022-2027 (%)

• 7.4 Off-trade channel - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Off-trade channel - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Off-trade channel - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Off-trade channel - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Off-trade channel - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027 
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027 
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027 
• Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 44 North Vodka
• Exhibit 112: 44 North Vodka - Overview
• Exhibit 113: 44 North Vodka - Product / Service
• Exhibit 114: 44 North Vodka - Key offerings

• 12.4 619 Spirits North Park 
• Exhibit 115: 619 Spirits North Park - Overview
• Exhibit 116: 619 Spirits North Park - Product / Service
• Exhibit 117: 619 Spirits North Park - Key offerings

• 12.5 Bainbridge Organic Distillers 
• Exhibit 118: Bainbridge Organic Distillers - Overview
• Exhibit 119: Bainbridge Organic Distillers - Product / Service
• Exhibit 120: Bainbridge Organic Distillers - Key offerings

• 12.6 Beam Suntory Inc.
• Exhibit 121: Beam Suntory Inc. - Overview
• Exhibit 122: Beam Suntory Inc. - Product / Service
• Exhibit 123: Beam Suntory Inc. - Key offerings

• 12.7 Candella Micro Distillery 
• Exhibit 124: Candella Micro Distillery - Overview
• Exhibit 125: Candella Micro Distillery - Product / Service
• Exhibit 126: Candella Micro Distillery - Key offerings

• 12.8 Cardinal Spirits
• Exhibit 127: Cardinal Spirits - Overview
• Exhibit 128: Cardinal Spirits - Product / Service
• Exhibit 129: Cardinal Spirits - Key offerings

• 12.9 Charbay Distillery
• Exhibit 130: Charbay Distillery - Overview
• Exhibit 131: Charbay Distillery - Product / Service
• Exhibit 132: Charbay Distillery - Key offerings

• 12.10 Diageo Plc
• Exhibit 133: Diageo Plc - Overview
• Exhibit 134: Diageo Plc - Business segments
• Exhibit 135: Diageo Plc - Key offerings
• Exhibit 136: Diageo Plc - Segment focus

• 12.11 Fifth Generation Inc. 
• Exhibit 137: Fifth Generation Inc. - Overview
• Exhibit 138: Fifth Generation Inc. - Product / Service
• Exhibit 139: Fifth Generation Inc. - Key offerings

• 12.12 Hanson Spirits LLC
• Exhibit 140: Hanson Spirits LLC - Overview
• Exhibit 141: Hanson Spirits LLC - Product / Service
• Exhibit 142: Hanson Spirits LLC - Key offerings

• 12.13 Long Road Distellers
• Exhibit 143: Long Road Distellers - Overview
• Exhibit 144: Long Road Distellers - Product / Service
• Exhibit 145: Long Road Distellers - Key offerings

• 12.14 Sazerac Co. Inc.
• Exhibit 146: Sazerac Co. Inc. - Overview
• Exhibit 147: Sazerac Co. Inc. - Product / Service
• Exhibit 148: Sazerac Co. Inc. - Key offerings

• 12.15 St. George Spirits
• Exhibit 149: St. George Spirits - Overview
• Exhibit 150: St. George Spirits - Product / Service
• Exhibit 151: St. George Spirits - Key offerings

• 12.16 William Grant and Sons Ltd 
• Exhibit 152: William Grant and Sons Ltd - Overview
• Exhibit 153: William Grant and Sons Ltd - Product / Service
• Exhibit 154: William Grant and Sons Ltd - Key offerings

• 12.17 Woody Creek Distellers 
• Exhibit 155: Woody Creek Distellers - Overview
• Exhibit 156: Woody Creek Distellers - Product / Service
• Exhibit 157: Woody Creek Distellers - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 158: Inclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 159: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 160: Research methodology
• Exhibit 161: Validation techniques employed for market sizing
• Exhibit 162: Information sources

• 13.5 List of abbreviations 
• Exhibit 163: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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