CRAFTING CONTRAST: H&M ATELIER PRESENTS THE AUTUMN-WINTER 2025 COLLECTION

NEW YORK, Oct. 2, 2025 /PRNewswire/ -- For H&M's new Atelier Autumn-Winter 2025 collection, the Atelier design studio presents a modern winter wardrobe of elevated essentials with an unexpected edge, as tailored shapes and finishes, balance workwear pieces and utilitarian accents. Leaning into these contrasts and relaxed, layered silhouettes, the A/W Atelier collection takes shape. Luxuriously tactile fabrics and an autumnal color palette — warm beiges, browns, and cognac neutrals, give way to deep emerald greens — ushering in a welcomed change of season.

"Atelier Autumn-Winter 2025 plays with workwear codes and classic menswear references, as well as infusing the season with something more opulent.  I really love the ease with which this collection brings contrasting elements together," says Ana Hernández, Menswear Designer at H&M Atelier.

The art of layering remains central - velvet overshirts, denim, and fine wools add color and texture to essential cotton and jersey shapes. Fabrics that invite touch — from those woven in Italian mills to supple velvet, dense cotton, washed canvas, and wool knitwear.

The H&M Atelier Autumn-Winter 2025 collection will be available in select H&M stores worldwide and online from October 2^nd, 2025.

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SOURCE H&M