Creating a Winner: OneSavings Bank and Emperor Produce Award-winning FTSE250 Online Annual Report
LONDON, December 1, 2015 /PRNewswire/ --
Emperor, the corporate design specialist, is delighted that its work with FTSE250 company OneSavings Bank has won the IR Society Best Digital Reporting FTSE250 Award 2015.
This was OneSavings Bank's first digital annual report since flotation and it was noted for the clarity and simplicity of approach, coupled with helpful navigation.
OneSaving's Bank's successful approach to integrating and enhancing an offline annual report with a digital format was praised, as well as its timeliness, effectiveness and appropriateness to its target audience.
Key Best Practice features for the winning digital annual reporting entry include:
1) TABLET AND SMARTPHONE-ENABLED
For readers on touch-screen devices (tablets, smartphones), a long scrolling page accommodates easy readability
2) SNAPSHOTS
Readers get a snapshot of each section with the option to explore for further information; tabs are used to shorten the length of the page
3) DOWNLOADS
Multiple download links allow the report to be downloaded in sections or in full
4) CONSISTENT
The design is clean, simple and in line with other corporate communications, such as the print annual report and corporate website.
What the judges said…
"Rather than the particular format used, attention was paid to the use of medium and its timeliness, effectiveness, appropriateness to the target audience and how reporting has been translated online and enhanced by the benefits of digital."
For more information contact Sarah Eklund at Emperor on +44-(0)20-7729-9090 or email: [email protected]
SOURCE Emperor
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