NEW YORK, Aug. 30, 2016 /PRNewswire/ -- Marketing agency BLKBOX is helping brands demystify the Millennial generation by inviting them to get inside their minds -- however uncomfortable that may make them. As the team always tells prospective clients: There is no growth without stretching our comfort zone.
BLKBOX started out as The Strategy Collective, an admittedly boring name and brand that seemed hypocritical to their ultra-creative work. BLKBOX founders, Keenan Beasley and Dionna McPhatter, founded The Strategy Collective to make an impact through marketing on the most important generation — their own. That's right: with an average staff age of 30 years old, BLKBOX delivers relevant marketing for Millennials, by Millennials.
After a decade in the marketing world leading major brands like Procter & Gamble, Reckitt Benckiser, and L'Oreal, the frustration of Beasley and McPhatter reached a tipping point as they saw marketing becoming less and less relevant, particularly among their peers. They decided to create a full service agency where brands could get everything done in one spot, from brand strategy and analytics to creative campaigns. But the hard-to-swallow truth was: "The Strategy Collective" had a ways to go with their own brand. So, they said goodbye forever to The Strategy Collective and hello to the daring and modern BLKBOX.
With the rebrand complete, the team set their eyes on two huge industry problems:
- Brands are spending more, but growing less -- of the top 100 brands, 68 are losing revenue and 90 are losing market share but marketing spending continues to rise.
- Brands are underperforming with the nation's largest, most diverse, and least understood generation: Millennials. Millennials represent the largest consumer market, representing 83 million individuals and $200 billion in annual spending -- numbers that are only growing.
The solution: a team that has figured out the Millennial market. BLKBOX is a truly end-to-end service -- from brand strategy, insights and analytics, to creative execution. All of these are used in tandem: insights inform strategy which informs creative design and solutions. The team prides itself on data-driven everything, resulting in relevant marketing that appeals broadly to the millennial mindset which extends far beyond an age bracket.
"Over 80% of the advertising budgets in the world are controlled by senior citizens," says BLKBOX Co-Founder Dionna McPhatter. "While we respect our elders, we think it's naïve to think they can fully answer the challenges of marketing to the millennial mindset -- it's clear the industry needs an alternative. BLKBOX is just that, a performance driven, Millennial creative agency built for the future."
Former athletes and lifelong competitors, Beasley and McPhatter are both graduates of the U.S. Military Academy at West Point. With a finger on the pulse of consumer culture, and a commitment to insights that are actually insightful, they hand picked a team of young, visionary creatives open to data and ready to solve brand problems with efficiency, inspiration, and relevance to audiences that currently feel misunderstood.
Since launching 2 years ago, their team has gained over $5 million in revenue through their uncomfortable, down to earth, and in your face messaging. From rebrands to new product launches, dope copy and fresh graphic design, BLKBOX delivers breakthrough creative content, customized brand strategy and a suite of analytical offerings that enable their clients to make better decisions for today and tomorrow.
To find out more about BLKBOX, visit their website at weareblkbox.com, and be sure to check out their instagram @weareblkbox.
BLKBOX events this fall: Sign up for their newsletter to stay in the know here
For more information about this story, contact:
Keenan Beasley, Co-Founder
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/creative--analytics-agency-the-strategy-collective-rebrands-as-blkbox-focused-on-the-millennial-market-300318489.html