Creative Edge Nutrition, Inc. Expands Industry Management Team

May 01, 2013, 08:00 ET from Creative Edge Nutrition, Inc.

MADISON HEIGHTS, Mich., May 1, 2013 /PRNewswire/ -- Creative Edge Nutrition, Inc. (OTCQC: FITX), a nutritional supplement company focusing on active lifestyles today is excited to announce the hiring of Leonard K. Armenta Jr., as the new Vice President of Brand Management & Marketing. Mr. Armenta brings over 12 years of industry experience to Creative Edge Nutrition, Inc. He originally owned Colorado Sports Innovations Consulting, which assisted companies in branding and growth strategies. Mr. Armenta most recently was the Executive Vice President of MusclePharm, and Vice President of Business Development for Inner Armour, both leading nutritional brands in the industry.  

While at MusclePharm he started in sales and due to his success with helping the brand grow, was promoted to Chief Operating Officer and eventually promoted to Executive Vice President.  Mr. Armenta was instrumental in the advancement of MusclePharm into becoming one of the leading U.S. nutritional Brands.  Mr. Armenta was instrumental in placing MusclePharm into the largest US distributors and in over 35 International countries.  He helped the company grow from $96,000 in sales in 2008, to over $17M in sales in 2011. 

Additionally, he was also responsible for managing the sales, customer service and shipping staff, setting and achieving impressive sales goals, while facilitating and maintaining key relationships with professional athletes.  Mr. Armenta was instrumental in the development of human resources, operations, and the implementation of company's Customer Relationship Management (CRM) systems.  He was a key player contributing to Musclepharms' explosive growth and success.

While at Inner Armour, Leonard was responsible for all online account growth and training centers.  He helped implement all online marketing strategies and grew his main account by over 600%. 

Leonard brings with him the creativity to help build a brand as well as top US and International contacts.  As a former elite collegiate athlete, he has a wealth of college and pro sports relationships which will be paramount to the branding of the current Cenergy and SDN brands.

Leonard Armenta, stated "I am extremely excited to join this dynamic, passionate, and dedicated team. With their many years of experience on both the retail, wholesale and manufacturing side of the industry combined with my sales and brand building experience, I am very confident that we can make a big splash and be a top player in the Sports Nutrition Industry.  I feel very blessed to be joining the FITX team and I will work very hard to meet and exceed our goals of becoming a world leader in the nutrition industry."

Bill Chaaban, CEO stated "I have known Leonard since 2000. He is one of the hardest working, most admired and influential sales executives in the Industry.  He is loved and respected by his customers and his peers alike. His moral foundation and work ethic is unparalleled. Leonard is the missing link and key component required for our timely and aggressive growth plan. He brings with him the creativity to help build our brands, as well as placing our products with the top U.S., and International distributors and contacts. We are extremely excited to have Leonard join our team."

About Creative Edge Nutrition, Inc. 
Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. and

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Safe Harbor Notice This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Contact: Jeff Thomas (313) 655-1669 Email:


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