Creativity-Powered "Sweety High" Launches Out of Private Beta, Social Game Offers Girls Ages 8 to 16 a Platform for Fearless Self-Expression, High-Quality Content and Extraordinary Real-World Wish-Fulfillment Opportunities

LOS ANGELES, Nov. 29, 2011 /PRNewswire/ -- Sweety High, the creativity-powered social game enabling girls ages 8 to 16 to express themselves fearlessly, today announced its public launch. Unveiling its unique "Sweetivity" game engine, Sweety High drives noteworthy achievements built around self-expression, pop culture and a community of like-minded girls. The site, which has already connected talented girls with real-world opportunities in the fields of art, entertainment and design while in beta, is now live at http://www.sweetyhigh.com.

Co-founded by writer/producer Frank Simonetti and Veronica Zelle, acclaimed pop music video producer for Madonna, Britney Spears and Justin Timberlake, Sweety High was built to enable bold creative expression, allowing girls to leverage Web tools to earn support from peers and be rewarded with a variety of exclusive opportunities. Compliant with the Children's Online Privacy Protection Act (COPPA), Sweety High is a closed community that offers advanced technology to prevent cyber bullying and oversharing of personal information.

"In beta, we had the thrill of rewarding Sweety High users with inspiring real-world opportunities and saw that filling the gap between real and virtual worlds can change lives, allowing girls to discover their dreams." says Veronica Zelle, co-founder and chief creative officer.  CEO Frank Simonetti adds, "Sweety High drives the future of social gaming for girls, providing high-quality content while delivering wish-fulfillment in a game structure that fosters self-esteem and enables every girl to be a winner."

Through video, photo and written quests centered on everything from acting, singing and dancing to journalism and design, girls can acquire virtual currency, complete sets of virtual goods and earn a variety of real-world rewards and experiences. Girls can also harvest virtual "Hearts" to unlock exclusive Sweety High programming, contests and "Be a Star" opportunities as they progress upward through more than 40 levels in the game.

For the site's incredible premiere "Be A Star" opportunity, "Make Your Way to the Runway," one talented girl will be chosen to meet fashion industry mentors, design an outfit to be produced by Bebop Clothing and be featured in the Sweety High series "Glam Squad," hosted by beta site "Be a Star" winner, Scarlett. Past opportunities from beta also include dancing with the cast of "So You Think You Can Dance," recording a track with a major record label, and starring in a Cody Simpson music video.  

The company's studio arm will premiere a new slate of original programming, including pop culture news series "Sweet Beat TV" and a user-celebrity cooking show called "Food Star." For more upcoming programming, view the sizzle reel:  http://promo.sweetyhigh.com/sizzlereel/

Part of a seasoned executive team, Chief Strategy Officer Matt Palmer is the former EVP of Stardoll, and former SVP of marketing for Disney Channel, credited for catapulting properties like "Hannah Montana," and "High School Musical" among others. Lucas Bean joins Sweety High as vice president of marketing and was former senior director of marketing at Atari and senior director of marketing at Sony Pictures Entertainment for Crackle.com. Rick Hou, chief product officer, is the architect behind the site's robust "Sweetivity" gaming-platform and is recognized for creating and implementing both Web applications and gaming products for clients such as ESPN, Disney, and Shazam.

For more information about Sweety High visit https://sweetyhigh.com/ or connect on Facebook and Twitter.

About Sweety High

Sweety High is a creativity-powered social game enabling girls ages 8 to 16 to express themselves fearlessly and authentically. Founded by entertainment industry veterans, CEO Frank Simonetti and CCO Veronica Zelle, Sweety High's "Sweetivity" game engine rewards content creation and discovery through quests and achievements that navigate the worlds of pop culture, self-expression and community. Sweety High's production arm develops original content for Sweety High audiences, from scripted series to shows that integrate users on the site as hosts or guests. Sweety High aims to give girls a marquee environment for creativity that allows them to discover their dreams. To learn more, visit Sweety High.

CONTACT:  Jennie Kong of Miller PR, +1-323-761-7221, [email protected]

SOURCE Sweety High