Cree LED Named Winner of ETQ Innovation Excellence Awards 2025

Company Recognized for Innovative Use of ETQ Reliance QMS for Customer Satisfaction Surveys and a Custom Quoting Solution

BURLINGTON, Mass., June 24, 2025 /PRNewswire/ -- ETQ, part of Hexagon, today announced that Cree LED, a Penguin Solutions brand and a leading provider of application-optimized LED chips and components, was named winner of the ETQ Innovation Excellence Awards. Cree LED was selected for its innovative use of ETQ Reliance^® for quality-driven customer surveys, enabling instant access to customer satisfaction data; as well as a custom quoting solution that transforms traditional, manual quoting processes into a streamlined, data-driven system.

The Innovation Excellence Award, which was given during the company's customer conference in Las Vegas June 16-18, 2025, spotlights customer ingenuity in using the ETQ Reliance quality management system (QMS) in creative and innovative ways to address some of the most pressing challenges in quality management today.

Cree LED recognized that faster and more reliable customer surveys provide the valuable feedback necessary to enhance satisfaction and increased customer retention. By integrating core customer survey capabilities into ETQ Reliance to create its own survey module, Cree LED improved the document management and survey process to ensure higher operational efficiency and stronger client relationships.

The company also leveraged the capabilities of ETQ Reliance to build a custom quoting module that eliminates manual calculations and approvals by automating the quote process, reducing human error and speeding up response times. By integrating pricing adjustments, the module enables businesses to dynamically tailor quotes based on customer history, market trends, production quantities and inventory levels.

"As a company willing to stretch the boundaries of what's possible with ETQ Reliance, we're pleased to name Cree LED the winner of our Innovation Excellence Award," said Vick Vaishnavi, ETQ CEO. "Cree LED's ability to build customer survey and custom quote modules within ETQ Reliance reinforces not only the ingenuity and customer-centric focus of Cree LED, but also the scalability and adaptability of our popular quality management system, which can be tailored to meet changing customer needs." 

Automated Customer Survey Solution Brings Visibility into Ongoing Operations
Instead of using separate, costly software for surveys, Cree LED leveraged its ETQ Reliance platform to create a custom module solution which stores data in the QMS and eases customer input. The module provides automated workflows, which allow surveys to get routed to the customer service team as soon as they are completed. Further, by integrating analytics, the survey module can track customer satisfaction data, helping Cree LED continuously improve operations. The automated module also reduces administrative workload, eliminating inefficiencies in document handling and customer engagement.

Enhanced Efficiency and Accuracy in Managing Custom Quotes
By building a robust custom quoting module on the ETQ Reliance platform, Cree LED was able to streamline the process of quoting, production planning and workflow management. The system centralizes customer requests, including specifications such as product type, production quantities, size, and shape of custom items, ensuring seamless communication between internal teams and customers for timely and accurate order fulfillment.

About Cree LED

Cree LED, a Penguin Solutions brand, offers one of the industry's broadest portfolios of application-optimized LED chips and components, leading the industry in performance and reliability. With more than 35 years of innovation, its strong IP portfolio and unique business model ensure supply chain continuity.

About ETQ

ETQ, part of Hexagon, is a leading provider of integrated quality management, health, safety, and environmental solutions for manufacturers. Firms around the world rely on ETQ to ensure optimal quality at scale, reduce costs and improve the velocity of data-driven decisions. Learn more at etq.com.

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB

SOURCE ETQ, LLC