Creme of Nature Re-Launches Hair Color Collection Made with Argan Oil and Strengthening Micro-Sphere Technology

New & Improved hair color collection strengthens, conditions and adds Exotic Shine™ for rich, long-lasting color

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Jan 16, 2020, 10:00 ET

JACKSONVILLE, Fla., Jan. 16, 2020 /PRNewswire/ -- Trusted haircare leader for over three decades, Creme of Nature is excited to announce the launch of their new and improved hair color collection, Exotic Shine™ Color with Argan Oil from Morocco. This innovative color system includes enriching and shine-enhancing effects of Argan Oil from Morocco and nourishing Micro-Sphere Technology. The coloring kit provides double the Argan Oil treatment for ultimate conditioning while affording rich long-lasting color and Exotic Shine in bold shades.

"Creating a nourishing color line for textured hair is very important," says Teneya Gholston, Senior Director of Marketing, Creme of Nature. "For this reason, we use nourishing Moroccan Argan oil, so women are left with moisturized and protected hair strands without the risk of a weak coloring treatment. We want women to shine bright inside and out with our new hair color collection."

Exotic Shine™ Color with Argan Oil from Morocco delivers double the Argan Oil treatments for the ultimate conditioning. The system includes both Creme of Nature Argan Oil Intensive Conditioning Treatment, which softens and seals in moisture; and the popular Creme of Nature Argan Oil Treatment that locks in shine for radiant color and silky hair.

The new and improved hair color collection, Exotic Shine™ Color with Argan Oil from Morocco, has 4X more shine and is fade resistant. Ultimately, this leaves hair strands visibly stronger and healthier.

Creme of Nature Exotic Shine™ Color is safe for natural hair and extensions and is available in 11 rich, long-lasting, rich, vibrant colors that ensure up to 100% gray coverage.

Intense Black
Soft Black
Medium Warm Brown
Light Caramel Brown
Burgundy Blaze
Intensive Red
Red Copper
Bronze Copper
Honey Blonde
Light Golden Blonde
Ginger Blonde

Each hair color system comes with:

Creme Color Hair Developer
Permanent Creme Gel Hair Color
Argan Oil Intensive Conditioning Treatment Packet
Argan Oil Treatment Ampoule
Instruction Sheet and Gloves
Hi-Lift Booster Packet ** (Lt. Golden Blonde & Ginger Blonde shade only)

Exotic Shine™ Color with Argan Oil from Morocco is currently available at beauty supply stores and mass retailers nationwide for $7.99.

We invite you to join the Creme of Nature family! For more information about Creme of Nature, please visit cremeofnature.com, or follow us on Instagram (@cremeofnature), Facebook (facebook.com/cremeofnature) and YouTube (youtube.com/user/CremeNatureOfficial).