SAN RAMON, Calif., Dec. 8, 2016 /PRNewswire/ -- Crescendo, a full-service advertising agency formerly known as RBG Advertising, was named a silver winner for Best Site Design - Other Healthcare Sites category in the eHealthcare Leadership Awards, an awards program that recognizes leading websites and digital communications for healthcare organizations. One hundred and sixteen experts in healthcare marketing judged the entries, and winners were honored at an awards show in Las Vegas on November 9 during the Twentieth Annual Healthcare Internet Conference.
Crescendo won the award for its exemplary work on HearUSA's hearcanada.com site. "Crescendo has helped us grow over the past five years through creative excellence and results-driven advertising," said Paige Brough, HearUSA's vice president of corporate communications. "We truly appreciate our partnership with them and look forward to our continued success."
"We are absolutely thrilled to receive this honor," said Xavier Ahuja, Crescendo's managing director of business strategy & operations. "Our work on the hearcanada.com site was focused on user experience, rich imagery, and succinct content. It is a testament to receive such positive feedback from the broader healthcare industry."
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories, including Best Site Design, Best Interactive, Best Rich Media, Best Intranet and Best Social Networking. Judges looked at how websites and other digital communications compared with others in their organization's classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence.
Founded in 2003, a team of management consultants and advertising industry veterans joined forces to create an agency that could accurately measure marketing ROI. The firm integrates the art and science of advertising by incorporating neuroscience technology and advanced data science to interpret consumer emotions and behavior. Crescendo is headquartered in San Francisco Bay Area and has an office in Chicago. Additional information including client work, strategic approach and service offerings can be found at crescendoagency.com.
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