Cresting Wave and CityMint Partner to Boost Sales

By joining forces with Cresting Wave, CityMint has been able to rapidly boost the number of restaurant partners featured within the popular iPhone application.

Jan 27, 2010, 15:03 ET from CityMint

NEW YORK and SAN FRANCISCO, Jan. 27 /PRNewswire/ -- Cresting Wave, LLC, a leading provider of outsourced sales solutions, and CityMint, a startup e-commerce mobile application that allows customers to order food from local restaurants, have today revealed their partnership aimed at boosting adoption of restaurants for the CityMint application.

Most startups have resource limits that impede the development of a sales staff. CityMint's challenge was figuring out how to efficiently use their funds to get sales staff in the field signing up local restaurants to be a part of the service. By partnering with Cresting Wave, CityMint was able to get a trained and focused staff of experienced sales professionals to close a high volume of deals with local restaurants in a short amount of time. Thus far restaurant partners include popular restaurants like Sarabeth's, Baluchi's, Da Tommaso, Tossed, Ben's Deli, Monster Sushi and Big Nick's.  Restaurant partners give their customer's the ability to download CityMint's FREE iPhone application, view menus, read Yelp reviews, and order for free directly from their iPhone.  With CityMint, consumers can order food from restaurants ahead of time for pickup or delivery thus, avoiding lines and saving time.

"We are delighted to have partnered with Cresting Wave during such a critical growth stage of our company. Their deep knowledge of efficient sales practices as well as emerging technology adds an unprecedented ability to deliver our service to the market," said Frank Kuo, Founder and CEO, CityMint. "Cresting Wave will be vital as CityMint further defines the market for mobile apps that focus on adding convenience to everyday lives."

In addition to managing CityMint's sales, Cresting Wave provided additional value past the normal client/vendor relationship. Believing in CityMint's product, Cresting Wave has invested in CityMint and has been acting as an incubator for the company by offering connections, strategy, and NYC office space.

"The partnership between CityMint and Cresting Wave is an exciting opportunity for both companies to combine strengths. We're really looking forward to adding significant value to CityMint's community of partners," said, Kevin Kowalski, COO for Cresting Wave.

Founded in 2002, Cresting Wave has successfully placed itself behind the walls of numerous technology companies building the sales and market development pipelines from the ground up. Once the engagement is complete, Cresting Wave exits and leaves easily repeatable processes to help the clients blow past their next phases of growth. Many Cresting Wave clients, including Equallogic, Archivas, IBRIX, and Qumranet have gone on to successful exits. Cresting Wave and CityMint are both confident that this partnership offers an accelerated and strategic path to successful results.

About CityMint, Inc.

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About Cresting Wave, LLC.

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