Cricket Takes Value Innovation Message to international CTIA Wireless® 2012

SAN DIEGO, May 7, 2011 /PRNewswire/ -- Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services, will exhibit at International CTIA Wireless 2012 starting tomorrow at the at the Ernest N. Morial Convention Center in New Orleans. In addition to an exhibit floor booth showcasing Cricket's award-winning products and services, Jeff Toig, Cricket senior vice president, Muve Music, will serve as the keynote speaker for Light Reading's Policy Management & the Subscriber-Centric Service Revolution session on Wednesday May 9.

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Toig's keynote is entitled The New Subscriber Experience: Adding Music to the Mobile Service Mix. In this presentation, Toig will describe the successful launch by Cricket of its Muve Music service, setting out the business and technology models it chose, its progress to date, and the company's plans to enhance and further personalize the service offering in future using analytics and other tools.  Light Reading's session explores underlying technologies, evolving networks and market realities for wireless operators in this realm.  Toig's keynote will be held Wednesday, May 9, 2012 at 3:15 p.m. CDT in Rooms 340-341 at the Ernest N. Morial Convention Center.

Cricket's booth is located on the main show floor (#3912) in the exhibit hall and features Cricket's current award-winning device line-up including the Huawei Mercury, rated by PC Mag as the best prepaid smartphone in America.  In addition, conference attendees can learn about Cricket's innovative service plans and Muve Music.  Muve Music customers, now numbering  more than 600,000, enjoy unlimited song downloads, ringtones, and ringback tones from a catalog of 5 million songs, as well as nationwide calling; unlimited text, picture, video messaging and 3G mobile data; mobile video; data back-up, and 411 assistance.  For more information on the Cricket exhibit, please contact Cricket Corporate Communications at [email protected]

For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. For the latest Cricket news and updates online, follow us on Facebook and Twitter.

SOURCE Cricket Communications, Inc.