Critical Media Powers AlwaysOn Network to Publish and Distribute Conference Video Content in Real Time

NEW YORK, Feb. 1 /PRNewswire/ -- Critical Media Inc., developer of end-to-end digital video solutions that capture, monetize, distribute and syndicate content online, today announced a partnership with AlwaysOn, the editorial and conference network focused on the technology markets. AlwaysOn will use Critical Media's Syndicaster as the video platform to generate and distribute online clips from the organization's conferences starting with OnMedia NYC 2010 taking place February 1-3.

The collaboration launches the Syndicaster beta for web feeds and conferences. This new version of Syndicaster enables users to manage live video feeds, create clips remotely with robust editing functionality, add meta-tags, generate transcripts from voice to text, and publish and distribute video content online. The player can be private labeled with ad serving capabilities.

For OnMedia NYC 2010, AlwaysOn will use Syndicaster to:

• Create clips from live video streams of conference panels and speeches to be posted on the AlwaysOn website
• Instantly issue video clips to multiple websites and distribution platforms including YouTube and Brightcove
• Add conference video clips to ClipSyndicate, a video repository of licensed video content available to vertical publishers for redistribution
• Leverage Syndicaster's aggregator feature to allow CEO's and entrepreneurs to upload videos right from the AlwaysOn website to be reviewed by the editorial staff, approve and immediately publish

"The AlwaysOn conferences produce extremely valuable, timely content that is worth leveraging and offering to a larger audience," said Sean Morgan, CEO of Critical Media Inc. "During upcoming events, AlwaysOn will produce discrete video segments mid-panel and publish them via Syndicaster, placing them into syndication. This provides even more value to the event speakers, sponsors and supporters. It will also enable the ClipSyndicate community to use these proprietary clips on their own sites within moments of them going live."

"Critical Media's Syndicaster platform allows us to share our conference with a broader audience as it happens," said Tony Perkins, Founder and Editor of AlwaysOn Network, LLC. "Breaking news and memorable sound bites can quickly be made public and viral, increasing the impact of our events."

About Critical Media Inc.

Critical Media Inc. develops end-to-end digital video solutions to capture, monetize, distribute and syndicate content online. The company's three business units - Critical Mention, Clip Syndicate and Syndicaster – provide robust solutions for corporations, publishers and media organizations to leverage video content.  Its real-time broadcast capture infrastructure is the underlying technology of Critical Mention, a dynamic, real-time broadcast monitoring platform. Utilized by 25% of the Fortune 100, Critical Mention provides access to over 15,000 hours of keyword searchable, digitized news broadcasts from 4 continents. Focused on building the world's largest ad-supported repository of fully searchable, authoritative video news and information, ClipSyndicate offers publishers an unmatched distribution platform.  Critical Media's most recent addition, Syndicaster offers broadcasters and content owners a comprehensive video ecosystem - a streamlined solution to upload, edit and publish, syndicate and monetize its video assets online. Critical Media was founded in 2002 and is headquartered in New York City.  For more information please visit www.critical-media.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

SOURCE Critical Media Inc.