MEDFORD, Mass., June 30 /PRNewswire/ -- Cross Country Automotive Services (Cross Country), one of the largest providers of driver and vehicle assistance services in North America, today announced that Jack Bowen has joined as senior vice president, general manager – Automotive Services and as chief marketing officer.
Bowen will be responsible for the Automotive Services business line, including roadside assistance, consumer affairs and related service solutions for automotive original equipment manufacturers (OEMs) and aftermarket providers. In addition, he will lead marketing strategy for the overall enterprise.
"Jack's extensive knowledge and leadership in database marketing and analysis, product marketing and customer relationship management, combined with his experience in international markets and various segments of the automotive industry align perfectly with the direction each of our lines of business are headed," said Cross Country CEO Michael Saxton. "We want to provide greater value to all of our clients, and Jack understands the tools and processes we have in place to achieve that."
Bowen joins Cross Country after serving as chief marketing officer for five years at Urban Science Applications, a Detroit-based, data management and analysis consulting firm to the automotive industry best known for its global work in enhancing the retail automotive networks. Previously he was with General Motors, beginning in 1996 as advertising director at Buick and then as marketing director for Buick Rendezvous; he went on to lead both GM Cardmember Services in 2002 and GM CRM, the company's consolidated digital, database and customer service organization in 2003. Prior to GM, Bowen was a vice president at Leo Burnett Advertising from 1986 to 1996.
"I am extremely excited to join a company that's on the leading edge of providing diverse, technology-enabled service solutions to a wide range of businesses tied to the global automotive industry," said Bowen.
About Cross Country
For nearly 40 years, Cross Country Automotive Services has been a pioneer and thought leader in creating and delivering technology-enabled service solutions for the auto and insurance industries.
Cross Country's innovative, privately labeled customer relationship management programs connect, inform and assist drivers while building brand loyalty. Cross Country leverages emerging technologies, data and application integration, and multi-modal experiences to deepen customer relationships at critical customer touch points. Its customized solutions include accident scene and vehicle release management programs, comprehensive roadside assistance plans and connected vehicle solutions (telematics) through its ATX Group division.
Foreign and domestic automakers with greater than 90% of U.S. domestic sales, as well as more than 30 of the largest automobile insurance carriers utilize Cross Country's expertise to engage with more than 76 million of their customers. Cross Country Automotive Services is a member of the Cross Country Group, one of the largest privately held providers of customer service programs in North America. For more information, visit www.crosscountry-auto.com.
SOURCE Cross Country Automotive Services