Crowd Factory Introduces DIY Landing Page Creation for Group Deals and Social Marketing Campaigns

SAN FRANCISCO, May 16, 2011 /PRNewswire/ -- Crowd Factory, the leader in crowd-powered marketing applications, today introduced new functionality in its social marketing suite that allows customers to instantly create a custom microsite and Facebook-based landing page for their group deal campaigns and other social marketing programs.  Crowd Factory's wizard-driven approach enables marketers to generate custom landing pages for any campaign with just a few clicks, making it easy to integrate campaigns across multiple customer touch points.  Marketers can also use this new landing page creation functionality to instantly create their own flash deals or group offers, with full control over the campaign design and the ability to track visitors and their social interactions.

Landing page creation often requires involvement of IT personnel or the corporate website team, an unnecessary layer that adds complexity and potential campaign delays.  Using Crowd Factory's do-it-yourself approach, marketers can now create a unique, hosted web landing page or Facebook tab using a simple wizard interface that guides them through text, image and other information entry.  Once a few details are complete, publishing the web-based landing page or Facebook tab requires only the click of a button.  

This new functionality is the latest in Crowd Factory's "codeless campaign" innovations that empower marketers to quickly and easily set up social campaigns without involving IT.  Most recently, Crowd Factory introduced Social Offer, which allows companies to develop and launch their own group deals and promotions.  

"No longer limited to increasing engagement and brand awareness, social marketing is becoming a powerful engine for monetization.  Today's introduction of self-service landing page creation is a big step forward for social marketers and underscores Crowd Factory's commitment to empowering companies to socialize every customer interaction," said Sanjay Dholakia, CEO of Crowd Factory.

The Crowd Factory suite, including this new functionality, is generally available with pricing starting at $1,500 per month.  For more details visit http://crowdfactory.com/product/social-offer.php

About Crowd Factory

Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction.  The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion.  Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee.  Crowd Factory is a privately held company based in San Francisco, Calif.  For more information about Crowd Factory, please visit www.crowdfactory.com.

SOURCE Crowd Factory