Crowd Factory Joins Jive Apps Market With Social Marketing App

SAN FRANCISCO, July 26, 2011 /PRNewswire/ -- Crowd Factory, the leader in crowd-powered marketing applications, today announced the introduction of its Social Offer app for Jive 5, the social business leading platform. Available now to Jive customers, Social Offer will be featured and demoed, along with other Jive Apps partner offerings, at Jive's exclusive thought-leadership gathering on Wednesday, July 27 in San Francisco.

Crowd Factory's Social Offer app for Jive 5 enables companies to create group offers and flash deals instantly. With Social Offer, Jive customers will not only be able to amplify their marketing messages through the crowd on social networks, but they will also be provided with the data needed to measure and optimize their social marketing campaigns. Crowd Factory's social analytics reveal the reach, amplification, and conversions of shared marketing messages.

A perfect complement to the Crowd Factory Social Marketing Suite, the Social Offer app will enable Jive customers to create and manage social media campaigns such as contests, giveaways and social deals all from within the Jive platform. With just a few clicks, users can design and initiate a Facebook contest or offer right from the app, as well as track and measure social ROI. Not only that, internal teams throughout the company who didn't have visibility and access to the social analytics will now be able to collaborate on each social marketing program and can view the performance of campaigns at any time from the Jive Dashboard.

"Social marketing is at the top of everyone's agenda, however, what has been missing is an easy way to build social programs into the day-to-day workflow at companies," said Sanjay Dholakia, CEO of Crowd Factory. "Through the Jive Apps Market, we are bringing crowd-powered marketing to the enterprise, allowing internal teams to collaborate on creating, executing and tracking social marketing campaigns easily and effectively."

Customers using Crowd Factory applications typically report 5 to 15 new visitors from every social sharing activity. Crowd Factory has also seen early customer success in ecommerce, with companies using Crowd Factory applications to encourage customers to share their product finds without leaving the site or interrupting the purchase flow – with conversion rates that are up to 300% higher than normal.

"Social marketing has gone mainstream, and business and enterprises are looking for a simple solution to achieve success with their programs and campaigns," said Robin Bordoli, Vice President of the Jive Apps Market. "We are thrilled to have Crowd Factory join the Jive Apps Market with their Social Offer app and look forward to them helping Jive customers to build social into all of their marketing programs."

For more information about Crowd Factory, please visit crowdfactory.com.

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About Crowd Factory

Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction.  The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion.  Customers include HBO, Sony, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Crowd Factory is a privately held company based in San Francisco, Calif.  For more information about Crowd Factory, please visit http://crowdfactory.com.

SOURCE Crowd Factory