Crowd Factory Launches Professional Edition for Powerful Facebook Campaigns

SAN FRANCISCO, Nov. 15, 2011 /PRNewswire/ -- Crowd Factory, the leader in crowd-powered marketing applications, today launched Crowd Factory Professional Edition, a new version of its social marketing suite designed specifically to help marketers develop and deploy an array of different social campaigns on Facebook pages with just a few clicks.  The new Professional Edition also includes Crowd Factory's popular Influencer Database.  Crowd Factory Professional Edition is now generally available for $499 per month, and a 14-day free trial is now also available at http://crowdfactory.com/free-trial/.

Crowd Factory Professional Edition includes point-and-click creation of custom Facebook apps for:

• Instant polls – Engage users and gather helpful feedback on any topic.
• Voting campaigns – Allow users to vote on anything and tell their friends about it.
• Video sharing – Publish a YouTube video and allow viewers to share it with friends.
• Sweepstakes – Create a full-featured sweepstakes on your Facebook page.
• Flash deals – Launch a Facebook promotion that ends in a set number of days.
• Like gates - Create a "Like" gate on your Facebook tab(s) to build your fan base quickly

In addition to the pre-built Facebook apps, Crowd Factory Professional Edition also gives marketers the ability to create Crowd Factory Share and Gesture Buttons and deploy them on websites or landing pages to encourage social sharing.  As people interact with the sharing features, Professional Edition builds a powerful Influencer Database in the background, giving marketers the ability to see which individuals are driving word-of-mouth amplification and how many visits and conversions result from their activity.  Similar to Crowd Factory's popular Premium Edition, Professional Edition also includes powerful dashboards and analytics so marketers can see the results of their social marketing in real-time.

Crowd Factory Professional Edition is the latest in the company's "codeless campaign" innovations that empower marketers to quickly and easily set up social campaigns without involving IT. Earlier this year, Crowd Factory began offering DIY campaign creation tools to enable marketers to instantly create flash deals and group offers or launch custom microsites and Facebook tabs for their social campaigns.  

"We hear time and again that marketers are looking for cost-effective ways to simplify and accelerate their social campaign development.  Crowd Factory's Professional Edition will enable companies to create rich, new social campaigns in a matter of minutes," said Sanjay Dholakia, CEO of Crowd Factory.  "Professional Edition is another great advancement for companies looking for a cost-effective way to harness the power of the crowd."

The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. Crowd Factory provides marketers with an integrated, cross-channel approach to social engagement that spans their entire online presence and can be measured all the way through to conversion.

For more information about Crowd Factory, please visit crowdfactory.com.

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About Crowd Factory

Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Customers include HBO, Sony, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Crowd Factory is a privately held company based in San Francisco, Calif. For more information about Crowd Factory, please visit http://crowdfactory.com.

SOURCE Crowd Factory