Crowd Factory Posts Another Record Year With Key Customer Acquisitions and 391% Growth in Platform Revenue

Growing Demand for Crowd Factory's Social Campaign Management Platform in FY2011 Highlights Value of Social Campaigns In Acquiring New Customers and Building Brand Awareness

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Crowd Factory

Feb 02, 2012, 10:25 ET

SAN FRANCISCO, Feb. 2, 2012 /PRNewswire/ -- Crowd Factory, the leading Social Campaign Management Platform that helps marketers accelerate word-of-mouth marketing and acquire new customers from the Social Web, today announced record results for fiscal year 2011.

2011 was a tremendous growth year for Crowd Factory, with significant acceleration in all key areas of the business: revenue, customers, social campaigns deployed by customers, product enhancements and industry awards and recognition. 2011 revenue for Crowd Factory's cloud-based Social Campaign Management Platform increased 391% and customer usage increased nearly 389% over 2010. New customers include Jive Software, Molson Coors, Marketo, Hewlett Packard, Fandango, and QuickOffice.

"We are incredibly proud of our progress in 2011," said Sanjay Dholakia, CEO of Crowd Factory. "Our growth shows the real value of cross-channel social marketing campaigns for B2C and B2B marketers in both large and small companies. We worked closely with customers in 2011 to deliver great new products and services and to ensure they got measurable results every day. We look forward to continuing the innovation in 2012 and unveiling exciting new enhancements that will help our customers get even better results."

"The social marketing world is a nascent world. At the moment, Crowd Factory is setting the standard," said Paul Greenberg, ZDNet contributor and industry analyst.

Key highlights from Crowd Factory's fiscal 2011 include:

Revenue: FY2011 revenue for the Crowd Factory platform grew 391 percent over FY2010, maintaining Crowd Factory's position as one of the fastest-growing companies in the segment.
New Customer Growth: Customer acquisition increased 160 percent in FY2011 versus FY2010.
Customer Adoption and Usage: Customers deployed 389% more social campaigns to boost their marketing programs in FY2011 versus FY2010.
Major Product Enhancements: Crowd Factory unveiled a number of major products and enhancements in 2011, including: 15 new social apps, the industry's first cross-channel deployment capability, social analytics including social reach and social impressions, and major UI improvements.
Awards and Recognition: Website Magazine Top 50, CRM Idol Finalist, JMP Securities' Hot100, CRM Magazine Rising Star and OnDemand Top100 Winner

About Crowd Factory

Crowd Factory is a complete Social Campaign Management Platform that helps marketers accelerate word-of-mouth marketing, grow their marketing database with unique social profiles and attract new customers. Hundreds of companies, including HP, Molson Coors, Sony Music, Jive Software, Marketo, QuickOffice and British Telecom use Crowd Factory's social marketing software to drive real business results every day. There are four components to the social marketing platform: